The Set Up | Marketing and Music21 Juli 2021

Creative Marketing with Epic Records, Dylan Brewer | EP 48

Dylan Brewer is the Senior Director of Marketing at Epic Records and had a recent success with Ozzy Osbourne’s launch of the largest release event for Ordinary Man. He was one of two people who booked over 57 tattoo parlors in anticipation for Ozzy's release. Dylan knows the value of branding for artists and being able to tell a story with their music.

Prior to Epic Records, he started his career at Google in Music Partnerships collaborating with artists such as Ariana Grande, Sam Smith, Jennifer Lopez, Demi Lovato, and The 1975. He then left to work in Marketing at Def Jam Recordings where he worked with Justin Bieber on his ‘Purpose’ album.

Today we will be discussing creative marketing strategies for new albums.

Why are you excited about the music industry?

Background of a Marketing Director at a Label

Branding + Building a Campaign

Ozzy Osbourne, Tattoo Parlors & “Ordinary Man”

Incorporating Events in Releases

Timelines for Creative Campaigns

Advice for Music Professionals

Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

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