The Set Up | Marketing and Music11 Aug 2021

Getting Discovered with SEO Expert, Marissa Ryan | EP 51

SEO is about creating relevant content, having a place to house the content, and allowing an audience to find you. It is about being discovered through the search engines by giving their users what they are looking for. Google, Spotify, YouTube...all allow their users to discover new music and new musicians.

Marissa Ryan is a 3x founder and with her most recent venture as Co-Founder of VisualFizz, a digital marketing agency in Chicago. She has a decade of Search and Media marketing experience. Marissa has been published in Forbes, Buzzfeed, Apple News, INC., and more on the topics of Marketing, Brand Strategy, and Search.

Today, we are discussing how you can leverage the power of content to get discovered.

What is SEO (Search Engine Optimization)?

Types of Search Engines

Ranking on Google Search Results

Be Repetitive with Your Band Name & Bio

Create Collaborations & Follow Similar Artists

Websites for Musicians

Blog Content by Bands

The Debate: Quality or Quantity of Content

Spotify as a Search Engine

Get Started with SEO

Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

For show notes and past guests, please visit thesetupseries.com

Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

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Avsnitt(97)

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