The Basics of Growth Marketing: Engagement & Retention
The a16z Show6 Apr 2022

The Basics of Growth Marketing: Engagement & Retention

After achieving product-market fit and starting to gain users, how do startups then avoid the "leaky bucket" problem of losing users as quickly as they gained them? By focusing on user engagement and retention, startups can not only keep their hard-won customers but also ensure that each new cohort of users gets more and more value out of their product.

This episode is part two in a two-part series on the basics of growth. Featuring a16z general partners Andrew Chen (formerly of Uber and author of the book, The Cold Start Problem) and Jeff Jordan (formerly of OpenTable, eBay, Disney, and more), in conversation with Sonal Chokshi, the conversation goes deep on many aspects and nuances of engaging and retaining users: from how network effects come into play and if there is really a magic number or "aha" moment for a product to who are the power users and the power user curve for measuring, finding, and retaining those users.

For a deeper discussion on user acquisition, check out last week's episode, the first part of this series.

Stay Updated:

Find a16z on YouTube: YouTube

Find a16z on X

Find a16z on LinkedIn

Listen to the a16z Show on Spotify

Listen to the a16z Show on Apple Podcasts

Follow our host: https://twitter.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Avsnitt(1000)

The Techno-Optimist Manifesto with Marc Andreessen and Ben Horowitz

The Techno-Optimist Manifesto with Marc Andreessen and Ben Horowitz

Originally aired in October 2023, this episode centers on Marc Andreessen’s essay The Techno-Optimist Manifesto, which lays out his vision for the future of technology. The piece sparked widespread di...

1 Jan 1h 6min

The Inside Story of Growth Investing at a16z

The Inside Story of Growth Investing at a16z

This episode is a special replay of David George’s conversation with Harry Stebbings on 20VC. David is a General Partner on a16z’s growth team, and in this discussion he breaks down how he thinks abou...

31 Dec 202528min

Why a16z's Martin Casado Believes the AI Boom Still Has Years to Run

Why a16z's Martin Casado Believes the AI Boom Still Has Years to Run

This episode is a special replay from The Generalist Podcast, featuring a conversation with a16z General Partner Martin Casado. Martin has lived through multiple tech waves as a founder, researcher, a...

30 Dec 20251h 22min

Where Does Consumer AI Stand at the End of 2025?

Where Does Consumer AI Stand at the End of 2025?

As 2025 comes to a close, consumer AI is entering a new phase. A small number of products now dominate everyday use, multimodal models have unlocked entirely new creative workflows, and the big labs h...

29 Dec 202544min

Big Ideas 2026: New Infrastructure Primitives

Big Ideas 2026: New Infrastructure Primitives

New infrastructure primitives are creating entirely new rails for building.In this episode of Big Ideas 2026, we explore three foundational shifts that unlock new markets and workflows, not through in...

26 Dec 202520min

Big Ideas 2026: Physical AI and the Industrial Stack

Big Ideas 2026: Physical AI and the Industrial Stack

AI is moving into the physical economy.In this episode of Big Ideas 2026, we explore what changes when AI leaves the screen and becomes part of factories, construction sites, supply chains, and critic...

25 Dec 202521min

Big Ideas 2026: Voice Agents and High-Stakes Trust

Big Ideas 2026: Voice Agents and High-Stakes Trust

Voice is becoming one of the fastest paths for AI to do real work, especially in regulated environments where accuracy and compliance matter. In this episode, we look at voice agents replacing and aug...

24 Dec 202517min

Big Ideas 2026: The Enterprise Orchestration Layer

Big Ideas 2026: The Enterprise Orchestration Layer

AI is becoming the orchestration layer inside the enterprise.In this episode of Big Ideas 2026, we explore the shift from isolated AI copilots to coordinated multi-agent systems that plan, analyze, an...

23 Dec 202522min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
rss-svart-marknad
avanzapodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
svd-tech-brief
fill-or-kill
lastbilspodden
borsmorgon
kapitalet-en-podd-om-ekonomi
bathina-en-podcast
rss-den-nya-ekonomin
rss-wallnor-pm
rss-inga-dumma-fragor-om-pengar
tabberaset