Marketer's Brief: Electrify America
Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinber...
25 Mars 201929min
Marketer's Brief: Bob Lachky
In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a co...
25 Mars 201927min
Marketer's Brief: Kraft Heinz
Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could b...
25 Mars 201924min
