SoulCycle's Melanie Whelan: We're finding more ways to engage with our customer

SoulCycle's Melanie Whelan: We're finding more ways to engage with our customer

When you look at Melanie Whelan's career path, it doesn't exactly point to SoulCycle. Prior to landing at Equinox and SoulCycle, Whelan held positions at Starwood Hotels and Resorts and Virgin USA. For Whelan, the through line of all of these companies was a core focus on hospitality and building meaningful relationships with customers. Now serving as the CEO of SoulCycle, Whelan sees the opportunity to expand the consumer-focused, experiential brand on a global scale. The company's first London studio is set to open later this year, in sync with the brand's expansion into events and new retail products. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Whelan to discuss how to scale a boutique experience, how to move from a fitness to a lifestyle brand and why SoulCycle decided to make the move into wholesale with Nordstrom.

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The Glossy Beauty Podcast’s 2026 predictions

The Glossy Beauty Podcast’s 2026 predictions

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The Glossy Beauty Podcast looks back at beauty in 2025

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Ulta Beauty CEO Kecia Steelman unpacks her first year in charge and 2026 goals

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In January, Kecia Steelman became one of the most powerful executives in beauty.  After more than a decade at Ulta Beauty in positions like COO and head of international, she stepped into the preside...

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What beauty products do teens want for the holidays?

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On this week's episode of the Glossy Beauty Podcast, we're exploring what teens are hoping to receive for the holidays. To do so, Sara Spruch-Feiner speaks to 13-year-old Indy (whose last name is omit...

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Special Crossover Episode: The Shopper’s Black Friday Playbook

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How can shoppers, brands and retailers win Black Friday?  In this week’s special holiday crossover episode, Glossy Beauty Podcast host Lexy Lebsack is joined by Danny Parisi, host of the Glossy Podca...

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T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

Few beauty executives currently compete in a category they created, but that’s the case for Dr. Julie Chung and Kent Yu, the married co-founders behind T3 hair tools (19:00).  The duo created the lux...

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Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts

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Reuben Carranza knows a good brand when he sees it.  Bansk Beauty, where he serves as executive chairman, made headlines in September after acquiring the buzzy, clinical skin-care brand Byoma. It’s p...

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Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

Allison Kent-Gunn knows good beauty packaging when she sees it.  The Los Angeles-based aesthetician-turned-packaging consultant has become one of the leading voices in beauty packaging on social medi...

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