Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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Instagram's Kristie Dash on how beauty and video go hand-in-hand

Instagram's Kristie Dash on how beauty and video go hand-in-hand

Alongside food, no industry has driven the way companies and influencers use social media quite like beauty. "Beauty brands and creators have always been early movers in that space," said Kristie Dash...

10 Dec 202036min

'I have to show up for everybody': Tracy Anderson on streaming live workouts every day

'I have to show up for everybody': Tracy Anderson on streaming live workouts every day

If there's one thing that makes Tracy Anderson's workout routines stand out, it's the iteration. Joseph Pilates "stopped at 350 moves," Anderson said on the Glossy Beauty Podcast. "And I've got thousa...

3 Dec 202039min

Innovation over product proliferation: Olaplex CEO JuE Wong on her plans for the company

Innovation over product proliferation: Olaplex CEO JuE Wong on her plans for the company

This past January, JuE Wong joined hair-care brand Olaplex as its CEO -- not because it had budding potential, but because of the strength of its existing assets. For one, the demand is there. "What w...

19 Nov 202038min

La Prairie Group's François Le Gloan on responding to the 'stress test' of the pandemic

La Prairie Group's François Le Gloan on responding to the 'stress test' of the pandemic

For La Prairie Group regional vice president François Le Gloan, what the luxury beauty brand didn't do in response to the coronavirus pandemic is as important as what it did. Le Gloan is responsible f...

12 Nov 202032min

Luxury Brand Partners' Tev Finger on knowing and creating what beauty conglomerates want before they do

Luxury Brand Partners' Tev Finger on knowing and creating what beauty conglomerates want before they do

When Luxury Brand Partners founder and CEO Tev Finger pitched his idea to Estée Lauder Companies -- an in-house brand incubator that he would run after the company bought his brand Bumble & Bumble -- ...

5 Nov 202037min

Acqua Di Parma's Laura Burdese on how the definition of luxury has changed

Acqua Di Parma's Laura Burdese on how the definition of luxury has changed

Fragrance isn't what it used to be, according to Acqua Di Parma CEO Laura Burdese. "I don't wear a fragrance anymore to represent my personality to someone else," Burdese said on this week's episode o...

29 Okt 202041min

Ipsy CEO Marcelo Camberos on pandemic-proofing: Make every offering 'worth it' for the customer

Ipsy CEO Marcelo Camberos on pandemic-proofing: Make every offering 'worth it' for the customer

When Covid-19 hit the U.S. in March, Ipsy, like all beauty companies, had to rethink its year ahead. But CEO Marcelo Camberos said he hoped the larger economic and consumer changes would allow Ipsy, b...

22 Okt 202032min

Unfair, bonus episode: 'It was that moment of enough is enough'

Unfair, bonus episode: 'It was that moment of enough is enough'

Glossy is proud to present Unfair, a podcast about the global skin-lightening industry and everything it touches, from the demand for lighter skin to the beauty companies selling to it. In this bonus ...

15 Okt 202031min

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