Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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MCoBeauty CMO Meridith Rojas: 'Dupes democratize beauty'

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Longtime beauty executive Lori Singer has been instrumental in some of the biggest fragrance license deals of the past 20 years. Singer spent more than a decade at Coty, where she worked on bestsellin...

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Jordan Samuel, a former ballet dancer, launched his eponymous skin care brand in 2013, with just two products: The After Show Treatment Cleanser and the Hydrate Facial Serum. He has grown, since then...

6 Feb 202544min

Amanda Kloots on Proper, her new brand of supplements in partnership with The Center

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To her 769,000 Instagram followers, fitness entrepreneur-turned-brand founder Amanda Kloots feels like a friend who just happens to sometimes star in movies or host TV shows — she wrapped her gig on C...

30 Jan 202545min

Remedy Place’s Dr. Jonathan Leary: 'Social self-care' is the future of wellness

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Dr. Jonathan Leary is on a mission to change how and where consumers socialize.  “We're the world's first social wellness club. What I mean by that is we're not a gym, we're not a spa, we don't do bea...

23 Jan 202548min

Dr. David Shafer on GLP-1s, NAD and metabolic optimization

Dr. David Shafer on GLP-1s, NAD and metabolic optimization

Dr. David Shafer has been a practicing plastic surgeon for 15 years, but since 2020, the Shafer Clinic, where he practices, has also operated Advitam, a metabolic aesthetics clinic. Through Dr. Shafer...

16 Jan 202535min

Your Reformer’s Emma Stallworthy on scaling subscription pilates in the US

Your Reformer’s Emma Stallworthy on scaling subscription pilates in the US

Despite being around for nearly 100 years, pilates has never been so popular.  As previously reported by Glossy, search volume for “pilates” was at an all-time high in January 2004, with small yearly ...

9 Jan 202545min

The Glossy Beauty Podcast's 2025 industry predictions

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For this week's special episode, Glossy Beauty Podcast co-hosts Sara Spruch-Feiner and Lexy Lebsack brought on colleague Emily Jensen to discuss six topics — all 2024 trends they expect will continue ...

2 Jan 20251h 9min

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