Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

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The Glossy Beauty Podcast’s 2024 can’t-miss moments

The Glossy Beauty Podcast’s 2024 can’t-miss moments

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Versed's Katherine Power and Lola Gonzalez Marra: ‘Every great brand should evolve its look and feel every five years’

Versed's Katherine Power and Lola Gonzalez Marra: ‘Every great brand should evolve its look and feel every five years’

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Aliett Buttelman and Nina LaBruna launched Fazit Beauty in January 2022. When it first debuted, the brand focused on various skin-care patches. In the years since, it has built a following on TikTok (...

12 Dec 202452min

Sumin Lee on why Beauty of Joseon is blowing up in the US before its native Korea

Sumin Lee on why Beauty of Joseon is blowing up in the US before its native Korea

If you've scrolled TikTok lately, perhaps you've come across a sunscreen from K-beauty brand Beauty of Joseon. On the app, it's somewhat ubiquitous. Sumin Lee is part of a team that acquired the brand...

5 Dec 202446min

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According to market research analytics companies and retail industry trade groups, American consumers are forecasted to spend nearly a trillion dollars on holiday shopping this year.  Specifically, sh...

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Fundraising lessons with Flamingo Estate founder Richard Christiansen: 'No one cares about the story'

Fundraising lessons with Flamingo Estate founder Richard Christiansen: 'No one cares about the story'

Richard Christiansen has learned many priceless lessons since he began fundraising for his brand, Flamingo Estate, around two years ago.  This includes his surprising realization that many investors c...

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JB Skrub's Jill Biren on marketing to tween boys

JB Skrub's Jill Biren on marketing to tween boys

Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But t...

14 Nov 202453min

Skin-care founder Angela Caglia on the stem cell technology that created 437% sales growth: 'It's transformed the business'

Skin-care founder Angela Caglia on the stem cell technology that created 437% sales growth: 'It's transformed the business'

After more than seven years in business, Angela Caglia Skincare is having its hockey stick moment.  “Our sales are up 437% in the past year,” founder Angela Caglia told Glossy. “We'll finish this year...

7 Nov 202446min

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