Foreo's Beki Hoxha on following 'the Apple model' for beauty device pricing

Foreo's Beki Hoxha on following 'the Apple model' for beauty device pricing

80% of Foreo's business comes from Luna, a small line of handheld gadgets that promise to clean the face through vibrating silicone bristles. Despite the demand for the brand as facials have only recently resumed in cities like New York -- "business is amazing," said Beki Hoxha, the vp and gm of business operations for Foreo Americas -- the Swedish company won't be making any changes to pricing. "There's nothing in the world that is the 'white truffle' of technology, that we'll actually charge $1,000 and be able to justify it," Hoxha said on the Glossy Beauty Podcast. "That's why we follow the model where Luna 1 launched at $199 -- Luna 2 came out and was a much better, improved product, but it didn't go higher in price." Hoxha talked about TikTok's big advantage over incumbents like Facebook and Instagram, what makes for a great influencer in 2020 and how one of their product lines caters to the "anti-anti-aging" crowd.

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The Glossy Beauty Podcast looks back at beauty in 2025

The Glossy Beauty Podcast looks back at beauty in 2025

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Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts

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Reuben Carranza knows a good brand when he sees it.  Bansk Beauty, where he serves as executive chairman, made headlines in September after acquiring the buzzy, clinical skin-care brand Byoma. It’s p...

6 Nov 202540min

Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

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Allison Kent-Gunn knows good beauty packaging when she sees it.  The Los Angeles-based aesthetician-turned-packaging consultant has become one of the leading voices in beauty packaging on social medi...

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Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

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