Kjaer Weis CEO Gillian Gorman Round: "Luxury is not having everything all of the time"
The Glossy Beauty Podcast1 Juli 2021

Kjaer Weis CEO Gillian Gorman Round: "Luxury is not having everything all of the time"

Gillian Gorman Round may have spent her career in big beauty, from L'Oréal to Gucci Group to most recently Revlon, but she couldn't turn down the opportunity to become CEO at Kjaer Weis, even in the middle of a pandemic. Like her former boss Revlon CEO Debbie Perelman, Gorman Round is one of the few female CEOs in the beauty industry today. She joined the organic and refillable makeup brand in December 2020. Many of Kjaer Weis' points of differentiation are catching on industry-wide, namely its organic formulas, high performance, and sustainable and refillable practices. As such, Gorman Round believes the brand awareness opportunity is ripe for the taking. This is especially true since founder and makeup artist Kirsten Kjaer Weis has been perfecting that proposition for 11 years. It helps that Waldencast, which recently announced its better-for-you SPAC, recently took a majority stake in the brand. "Kirsten, when she founded the brand a decade ago, was the very first creator to be able to develop certified organic, high-performance, refillable, sustainable products. Now we see a decent amount of activity within that space...but [in] certified organic, which is our principal and our philosophy, we really stand alone, " said Gorman Round on this week's episode of the Glossy Beauty Podcast. Throughout the pandemic, Kjaer Weis was able to own that point of view digitally and with retail partners. To date, its DTC business, which is up 300% for the year, accounts for 50% of the business. Sales in the wholesale segment, which makes up the remaining 50%, doubled year-over-year. "It's not that we are shifting 50% of our business to DTC because our wholesale business isn't performing," she said. "A rising tide lifts all boats."

Avsnitt(382)

Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

The Glossy Beauty Podcast is back with its second of three deep dives into beauty packaging. Today, our guest is Helen Steed, a veteran in the field, whose resume includes a 10-year stint leading crea...

23 Okt 202555min

Inside the world of beauty packaging

Inside the world of beauty packaging

This week’s episode of the Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Despite daily interacting with beauty products — including face wash, body wash, lipstick...

16 Okt 202546min

Sephora welcomes Gen Alpha shoppers with brands designed for them

Sephora welcomes Gen Alpha shoppers with brands designed for them

On this week’s episode of “The Glossy Beauty Podcast,” co-hosts Sara Spruch-Feiner and Lexy Lebsack dive into one of beauty’s buzziest topics: Gen Alpha’s rapid emergence as consumers in their own rig...

9 Okt 202540min

Amazon bets on K-Beauty, Ulta Beauty embraces Squishmallows, and 3 Glossy Pop Award winners share their campaign success secrets

Amazon bets on K-Beauty, Ulta Beauty embraces Squishmallows, and 3 Glossy Pop Award winners share their campaign success secrets

What does it take for a beauty campaign or brand to cut through the noise in 2025?  Our second-annual Glossy Pop Awards is one place where our team recognizes the best and most culturally relevant be...

2 Okt 202551min

Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

Executive coach Angela Bennett knows a thing or two about the unique needs of beauty and wellness industry leaders. She spent more than two decades working across L’Oréal and Estee Lauder brands like ...

25 Sep 202552min

Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024,...

18 Sep 202552min

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

When it comes to innovation in the beauty industry, few wield more power and influence than Guive Balooch, L’Oréal Group’s longtime tech leader.  “In the last three or four years, [we’ve seen] this i...

11 Sep 202547min

Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

What does it take to successfully reinvent a heritage beauty brand? Industry veteran Dawn Hilarczyk is on a mission to completely transform Borghese, the 68-year-old heritage brand famous for its Ita...

4 Sep 202551min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
avanzapodden
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-dagen-med-di
kapitalet-en-podd-om-ekonomi
borsmorgon
fill-or-kill
rss-veckans-trade
lastbilspodden