Kinship’s Alison Haljun and Christin Powell: ‘A lot of people told us not to do Gen Z’

Kinship’s Alison Haljun and Christin Powell: ‘A lot of people told us not to do Gen Z’

Not long ago, skin-care options for teens were limited to the traditional players in the market. In November 2019, beauty industry veterans Alison Haljun and Christin Powell set out to change that with the launch of Gen Z-focused skin-care brand Kinship. On this week’s Glossy Beauty Podcast, the co-founders shared the brand’s founding story, as well as their approaches to distribution, marketing and learning from a younger audience. With colorful branding and a focus on sustainability and meeting clean ingredients standards, Kinship was founded by Haljun, its president, and Powell, its CEO, after they had struggled to find products for their own kids. Since its launch, the brand has entered Credo Beauty and Ulta Beauty, and collaborated with top Gen-Z skinfluencer Hyram Yarbro. The co-founders’ strategy in running the brand is based on their years of beauty industry experience. Powell co-founded original clean brand Juice Beauty, and Haljun is a Benefit Cosmetics alum, plus they sought out input from young consumers and investors. The brand consults with a Gen-Z focus group called its “Kin Circle” for everything from packaging design to product testing, and its first investor was only 18 years old.

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Inside the world of beauty packaging

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Executive coach Angela Bennett knows a thing or two about the unique needs of beauty and wellness industry leaders. She spent more than two decades working across L’Oréal and Estee Lauder brands like ...

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Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

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After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024,...

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L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

When it comes to innovation in the beauty industry, few wield more power and influence than Guive Balooch, L’Oréal Group’s longtime tech leader.  “In the last three or four years, [we’ve seen] this i...

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Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

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What does it take to successfully reinvent a heritage beauty brand? Industry veteran Dawn Hilarczyk is on a mission to completely transform Borghese, the 68-year-old heritage brand famous for its Ita...

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The beauty industry had an eventful summer marked by changing retailer strategies, stark revenue tumbles and a flurry of pricey acquisitions.  In this special episode of The Glossy Beauty Podcast, re...

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