'Euphoria' makeup artist Donni Davy: 'Makeup is so fun for trying on different versions of yourself'

'Euphoria' makeup artist Donni Davy: 'Makeup is so fun for trying on different versions of yourself'

“We're in a makeup [and] a self-expression renaissance right now," "Euphoria" makeup artist Donni Davy said on the latest episode of the Glossy Beauty podcast. After three years in development, Half Magic, the beauty brand by Davy and A24, debuted this week to extreme fanfare. Davy sees the brand to be an expression of "dopamine makeup," where it encourages its users to experiment with their self-expression and identity through makeup. Half Magic is selling DTC to consumers and will stay that way in order to maintain Davy’s direct and close relationships with customers. Despite the bold colors and glitter rhinestone masterpieces seen in "Euphoria," Davy wants to showcase all types of looks with Half Magic. With a wide variety of beginner-friendly lip kits, rhinestone packs, eye paint and applicator tools, Half Magic reassures customers that the "magic" of a makeup look is within oneself.

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Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

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On this week’s episode of the Glossy Beauty Podcast, co-host Lexy Lebsack interviews co-host Sara Spruch-Feiner about her recent reporting on the topic, diving into what’s fueling K-beauty’s renewed p...

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Krave Beauty isn’t your average K-Beauty brand. “[Our mission] resonates with a lot of people who are really tired of the beauty industry's narrative of ‘more is more,’” CEO and co-founder Liah Yoo t...

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In this episode of the Glossy Beauty Podcast, board-certified dermatologist and Mohs surgeon Dr. Jane Yoo, and the Melanoma Research Foundation's director of advocacy, Kim Wezik, MPH, chat with Glossy...

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Beauty dupes have never been more popular. But is mimicking a competitor a sound business decision?   “This might surprise people, [but] dupes may not be illegal on their own," brand protection attor...

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The female cochineal beetle may not be aware of it, but it owes a debt of gratitude to Joshua Britton. In February, Britton’s Debut Biotech unveiled a breakthrough set to disrupt how beauty produc...

10 Juli 202538min

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