BeautyStat's Ron Robinson on putting 'facts and data' first

BeautyStat's Ron Robinson on putting 'facts and data' first

The beauty industry is filled with experts, dermatologists, aestheticians and makeup artists, all trying to leverage their expertise in an increasingly crowded market. But the cosmetic chemist — the person who formulates products and oversees development — has long stayed behind the scenes. That changed when Ron Robinson debuted his skin-care brand, BeautyStat, where he is founder and CEO. After working as a cosmetic chemist at nearly all of the major beauty companies — including Estée Lauder Companies, Avon, Revlon and L’Oréal, for 25 years — Robinson decided to strike out on his own upon arming himself with compelling data. Robinson saw that there was a lack of stabilized vitamin C serums on the market and simultaneously saw strong Google search data for vitamin C. Thus, BeautyStat debuted with its hero product, the Universal C Skin Refiner in 2019, which Hailey Bieber now calls her “Holy Grail.” The brand, which started as a pure play DTC company, is sold at Violet Grey, Nordstom and Dermstore. Earlier this year, it launched in Ulta Beauty, where it is expanding nationwide. While Robinson was at ease formulating high-quality products, he didn’t expect to be such a forward-facing founder. “I had no idea that I would have that type of consumer reception,” said Robinson on the latest episode of the Glossy Beauty Podcast. “I launched the brand with content creators and influencers being the face of the brand, but every time I stepped out in front of the camera and I showed consumers, ‘Hey, this is our vitamin C, this is why it’s important to use, this is why you need a stable form,’ consumers listened in. They asked questions, they were intrigued. They wanted to try it, they wanted to buy it.”

Avsnitt(381)

Inside the world of beauty packaging

Inside the world of beauty packaging

This week’s episode of the Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Despite daily interacting with beauty products — including face wash, body wash, lipstick...

16 Okt 202546min

Sephora welcomes Gen Alpha shoppers with brands designed for them

Sephora welcomes Gen Alpha shoppers with brands designed for them

On this week’s episode of “The Glossy Beauty Podcast,” co-hosts Sara Spruch-Feiner and Lexy Lebsack dive into one of beauty’s buzziest topics: Gen Alpha’s rapid emergence as consumers in their own rig...

9 Okt 202540min

Amazon bets on K-Beauty, Ulta Beauty embraces Squishmallows, and 3 Glossy Pop Award winners share their campaign success secrets

Amazon bets on K-Beauty, Ulta Beauty embraces Squishmallows, and 3 Glossy Pop Award winners share their campaign success secrets

What does it take for a beauty campaign or brand to cut through the noise in 2025?  Our second-annual Glossy Pop Awards is one place where our team recognizes the best and most culturally relevant be...

2 Okt 202551min

Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

Executive coach Angela Bennett knows a thing or two about the unique needs of beauty and wellness industry leaders. She spent more than two decades working across L’Oréal and Estee Lauder brands like ...

25 Sep 202552min

Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024,...

18 Sep 202552min

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

When it comes to innovation in the beauty industry, few wield more power and influence than Guive Balooch, L’Oréal Group’s longtime tech leader.  “In the last three or four years, [we’ve seen] this i...

11 Sep 202547min

Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

What does it take to successfully reinvent a heritage beauty brand? Industry veteran Dawn Hilarczyk is on a mission to completely transform Borghese, the 68-year-old heritage brand famous for its Ita...

4 Sep 202551min

Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

The beauty industry had an eventful summer marked by changing retailer strategies, stark revenue tumbles and a flurry of pricey acquisitions.  In this special episode of The Glossy Beauty Podcast, re...

28 Aug 202545min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
lastbilspodden
tabberaset
rss-inga-dumma-fragor-om-pengar
avanzapodden
fill-or-kill
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
borsmorgon
24fragor
rss-veckans-trade
montrosepodden