Year in Review Beauty Podcast: TikTok-driven sales spikes, the end of the DTC era, and a metaverse reckoning

Year in Review Beauty Podcast: TikTok-driven sales spikes, the end of the DTC era, and a metaverse reckoning

It’s that time of year again. To wrap up 2022 on the Glossy Beauty Podcast, West Coast correspondent Liz Flora, beauty and wellness editor Emma Sandler, and senior reporter Sara Spruch-Feiner sat down from New York and Los Angeles to have a Zoom chat about the biggest beauty industry trends of the year. The power of short video for beauty was more obvious than ever this year, thanks to not only the impact of viral TikTok trends driving sales spikes for brands, but also to an influx of social platforms emphasizing the format. But challenges with social advertising due to Apple’s iOS policies, along with Gen Z’s love of shopping at retailers, have driven more beauty startups offline and into retailers. Meanwhile, the jury is still out on what role the metaverse will play in future beauty sales, with brands experimenting with a variety of campaigns in virtual worlds.

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L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you'

L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you'

From the time Carol Hamilton was a little girl, she knew that she had a passion for beauty. What started as a love for lipstick would eventually blossom into a long, successful career in beauty. Now s...

29 Nov 201830min

Peach & Lily's Alicia Yoon: 'An industry is as innovative as consumers are demanding'

Peach & Lily's Alicia Yoon: 'An industry is as innovative as consumers are demanding'

When Peach & Lily founder and CEO Alicia Yoon moved to the United States from Korea to attend college, she would often share her love for Korean-based beauty via products and facials. Still, she often...

22 Nov 201838min

Revlon chief creative officer Linda Wells: 'Big companies have big business and have a lot of money, but there is an alternative way to starting a beauty company'

Revlon chief creative officer Linda Wells: 'Big companies have big business and have a lot of money, but there is an alternative way to starting a beauty company'

Since former Allure editor in chief Linda Wells landed at Revlon as chief creative officer in February 2017, she has had a busy last 21 months. Not only has she renovated all of the consumer touchpoin...

15 Nov 201831min

Trailer: The Glossy Beauty Podcast

Trailer: The Glossy Beauty Podcast

We're only a few short days away from the release of our first episode of The Glossy Beauty Podcast! Here, we're giving you a sneak peak to some of our conversations that we will be sharing this seaso...

6 Nov 20181min

Kora Organics' Miranda Kerr: 'It's incredible to be able to create products that you really wish for'

Kora Organics' Miranda Kerr: 'It's incredible to be able to create products that you really wish for'

In the first ever episode of the Glossy Beauty Podcast, Kerr talks about self-funding her business, her dedication to bringing organic products to the world, and achieving an 800% growth since Kora Or...

6 Nov 201837min

Introducing The Glossy Beauty Podcast!

Introducing The Glossy Beauty Podcast!

1 Nov 201837s

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