Sounds Profitable23 Juni 2023

Spotify Shifts Podcast Strategy, & 2 Other Stories

Articles covered:
Quick Hits:

Registration is open for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. The presentation is on June 28th at 3p.m. Eastern Standard Time. The new study uncovers the latest thinking from buyers on the current state of podcasts advertising, and the strengths and weaknesses of buying the medium.
In a bonus video from this week’s Product Deepdive, Podscibe’s Amelia Coomber demonstrates a new tool in the platform that uses ChatGPT, trained with the GARM framework, to generate a risk assessment for the podcast. The content rating system generates a visualization that shows what content is flagged, an automatic summary of what was said, and timestamps to check out the offending content directly.
Streaming Audio and YouTube Measurement now offered in Magellan AI. As of last week, Magellan AI supports the measurement of streaming audio campaigns, as well as podcasts. Advertisers can now confirm impression delivery by channel and measure ad performance through custom KPIs. Magellan also launched the ability to measure YouTube impact.
Acast launches new tech integrating publishers’ paywalls with podcast platforms. The tech, dubbed Acast+ Access, will enable paywalled news outlets to produce podcasts that are siloed and only accessible to those who pay for the site’s premium subscription.
Ausha Launches Ausha PRO, a new sub-brand dedicated for Branded Podcasts. Ausha PRO includes the features of Ausha with the added benefits of enhanced support, advanced customization of promotional materials, multi-user access for collaborative management, and platform configuration performed in-house by Ausha staff.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(1049)

The 2027 Ambies Open for Submissions, IAB Labels AI-Made Ads, & More

Today in the business of podcasting:The Podcast Academy opened submissions for the 2027 Ambies, spanning 23 show categories. This cycle adds Best Music Podcast, Episode of The Year, and a new Advertis...

19 Aug 6min

That Stupid Radio

A nine-button Italian radio with a dead app can teach us some lessons about podcast discovery.Written by Tom WebsterEdited and narrated by Gavin Gaddis"Find the full article here.

19 Aug 16min

The YouTube Definition of a View, Podcast Study 2026 Announced, & More

Today in the business of podcasting:Spotify says a bug, not a policy, made a podcast ad appear unskippable, telling Podnews the 15-second skip was hidden in the viral example and has since been fixed ...

18 Aug 6min

Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Today in the business of podcasting:Register for Ask a Marketer: How Advertisers Read the ResearchSpotify has begun selling unskippable podcast ads that Premium listeners cannot jump past, even with t...

17 Aug 7min

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

This week in the business of podcasting:Tom Webster walks through Podcast Movement's five-day takeover of Terminal 5 in New York City, from the inaugural Sounds Profitable Business Summit to a creator...

14 Aug 10min

Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Today in the business of podcasting:Tom Webster details Sounds Profitable's five-day takeover of New York City's Terminal 5 in September, spanning the partner-only Business Summit, the IAB Podcast Upf...

13 Aug 4min

Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Today in the business of podcasting:Acast acquires Backyard Ventures for $20 million, adding more than 200 premium creators across podcasts, YouTube, newsletters, and social to accelerate omnichannel ...

12 Aug 7min

Five Days at Terminal 5

Register for Podcast Movement 2026In this week's Sounds Profitable newsletter, Tom Webster breaks down the company's most ambitious week yet: five days taking over Terminal 5 in New York this Septembe...

12 Aug 10min