Sounds Profitable29 Sep 2023

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm’s 6,000+ hours of content with Lipstick & Vinyl’s slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer’s AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it’s retired to incorporate all Google audio services into YouTube Music.

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$8.4 Audio Ad Spend in 2025, YouTube Announces Shorts Limiter, & More

Today in the business of podcasting:The IAB, in partnership with PwC, reports that digital audio ad spend reached a record $8.4 billion in 2025, a 10.2% year-over-year increase, with podcast advertisi...

20 Apr 6min

Netflix Podcasting Data, YouTube Updates Livestream Ads, & More

This week in the business of podcasting:Tom Webster previews the new Audio Primes 2026 report from Sounds Profitable, showing that audio-first podcast listeners are nearly twice as likely as video-fir...

17 Apr 8min

Podcasting's Audio Primes, YouTube Limits Livestream Ads, & More

Today in the business of podcasting:Tom Webster's new Sounds Profitable piece previews the Audio Primes report, which finds audio-first podcast listeners are notably less receptive to AI-generated voi...

16 Apr 6min

The AI Enthusiasm Gap: Listeners Vs. Watchers

A look at how audiences that consume media differently feel about AI generated voices.Sounds Profitable's new Audio Primes study reveals that podcast listeners who consume at least 75% of their conten...

16 Apr 5min

Creator Economy Center @ Syracuse U, Brand Rules for Podcasting's Netflix Era, & More

Today in the business of podcasting:Magellan AI has published a case study with American Public Media showing how podcast attribution data transformed APM's advertiser conversations and helped the org...

15 Apr 5min

Outsiders Buying Podcasts, Cloned Popular Show Art, & More

Today in the business of podcasting:The podcast industry is in another M&A cycle, but today's buyers look different from those who drove acquisitions in the pre-pandemic era. Rather than investing in ...

14 Apr 6min

New Netflix Podcast Data, Attention Metrics vs. Consumption, & More

Today in the business of podcasting:Register for Audio Primes: The People Who Listen to Podcasts.The Podcast Show London 2026 will take place May 20 and 21 at the Business Design Centre in Islington, ...

13 Apr 5min

OpenAI Acquires TBPN, YouTube Debuts TV Tools, & More

Today in the business of podcasting...Sounds Profitable's Bryan Barletta reflects on the company's two-day Business of Podcasting space at Advertising Week Europe, where nearly 450 attendees gathered ...

10 Apr 9min