$8.4 Audio Ad Spend in 2025, YouTube Announces Shorts Limiter, & More
Today in the business of podcasting:The IAB, in partnership with PwC, reports that digital audio ad spend reached a record $8.4 billion in 2025, a 10.2% year-over-year increase, with podcast advertisi...
20 Apr 6min
Netflix Podcasting Data, YouTube Updates Livestream Ads, & More
This week in the business of podcasting:Tom Webster previews the new Audio Primes 2026 report from Sounds Profitable, showing that audio-first podcast listeners are nearly twice as likely as video-fir...
17 Apr 8min
Podcasting's Audio Primes, YouTube Limits Livestream Ads, & More
Today in the business of podcasting:Tom Webster's new Sounds Profitable piece previews the Audio Primes report, which finds audio-first podcast listeners are notably less receptive to AI-generated voi...
16 Apr 6min
The AI Enthusiasm Gap: Listeners Vs. Watchers
A look at how audiences that consume media differently feel about AI generated voices.Sounds Profitable's new Audio Primes study reveals that podcast listeners who consume at least 75% of their conten...
16 Apr 5min
Creator Economy Center @ Syracuse U, Brand Rules for Podcasting's Netflix Era, & More
Today in the business of podcasting:Magellan AI has published a case study with American Public Media showing how podcast attribution data transformed APM's advertiser conversations and helped the org...
15 Apr 5min
Outsiders Buying Podcasts, Cloned Popular Show Art, & More
Today in the business of podcasting:The podcast industry is in another M&A cycle, but today's buyers look different from those who drove acquisitions in the pre-pandemic era. Rather than investing in ...
14 Apr 6min
New Netflix Podcast Data, Attention Metrics vs. Consumption, & More
Today in the business of podcasting:Register for Audio Primes: The People Who Listen to Podcasts.The Podcast Show London 2026 will take place May 20 and 21 at the Business Design Centre in Islington, ...
13 Apr 5min
OpenAI Acquires TBPN, YouTube Debuts TV Tools, & More
Today in the business of podcasting...Sounds Profitable's Bryan Barletta reflects on the company's two-day Business of Podcasting space at Advertising Week Europe, where nearly 450 attendees gathered ...
10 Apr 9min
