SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.

Today in the business of podcasting: coverage of The Creators 2025, TikTok launches a video podcast tonight, and AudioXi looks at digital audio ad performance in a recent campaign. Find links to every...

11 Dec 20253min

Today in the business of podcasting: Sounds Profitable publishes The Creators study, Spotify Wrapped for Advertisers is here, why Blue Wire Podcasts favors athletes over influencer hosts, A/B testing ...

10 Dec 20256min

Today in the business of podcasting: Chartable formally shuts down, WPP raises their forecast for ad growth this year, and Tink Media publishes their annual Audio Delicacies list. Find links to every ...

9 Dec 20254min

Today in the business of podcasting: Talkhouse signs Laura Mayer as Head of Podcasts, CRA members capture 33% of Australia's digital ad market, the six podcasts nominated for a Golden Globe next year,...

8 Dec 20256min

Today in the business of podcasting: "creator fade" is a problem for podcasting, avoiding video super-serving, Acast and Little Dot Studios team up for YouTube managed campaigns, and iHeartMedia launc...

5 Dec 202510min

Today in the business of podcasting: 1/3rd of creators who try making podcasts leave the medium entirely, new Global Podcast Advertising Compass study, and the advertising industry looks forward to 20...

4 Dec 20255min

Today in the business of podcasting: Gen Z has a news trust problem, video podcasters might be missing the advantages of audio, and podcast ad loads.Find links to every article covered by heading to t...

3 Dec 20257min

Sign up for How (and Why) to Budget for Podcast Awards in 2026Churn is part of podcasting, but The Creators 2025 finds some creators are quitting more than just individual podcasts.Written and narrate...

3 Dec 20255min