SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.

This week's stories: Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The ad slowdown (or lack thereof) gives the industry reason to hopethe kids podcast listener reportQ...

4 Aug 20237min

Here's what you need to know for Thursday, August 3rd.Inside Audio Marketing - Katz: Target Consumers With Messages That Relate To Where They Listen To Radio.RainNews - Quantifying brand marketing unc...

3 Aug 20233min

Here's what you need to know for Wednesday, August 2nd. Podcast Company Realm Acquires Kid-Focused Pinna as Industry Consolidates by Ashley CarmanSiriusXM is betting big on its next-gen app by Amrita ...

2 Aug 20234min

Bryan announces the newest evolution of The Download: a daily newsletter covering the essential news for the business of podcasting.Credits: Written by Bryan Barletta Edited by Tom Webster Audio edite...

2 Aug 20239min

This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Here’s what you need to know for today, Tue...

1 Aug 20234min

Stories covered: The Fully-Produced Podcast Ad: Are we leaving attention on the table?Spotify's Q2 Earnings CallYour favorite TV rewatch podcast is here to stay - but don’t expect any new ones. Quick ...

28 Juli 20237min

Tom Webster reflects on the life of someone important to both him and audio in general, as well as a valuable lesson we can learn from how he thought about life.  Written by Tom Webster Edited by Brya...

26 Juli 202310min

Stories covered: U.S. podcasters are attracting more international listenersWhy a ‘podcast election’ is unlikelyAd overexposure on CTV hurts streamers as much as brands.Quick Hits: Will Podcast Ad Rev...

14 Juli 202310min