What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More

What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More

Here's what you need to know for this week in the business of podcasting:

The following stories feature reporting specifically by The Download:

How Much Podcasting Does a 30 Second Super Bowl Spot Buy?
Accreditation for Black-Owned Publishers in Podcasting
The Trade Desk to Lowball SSP Price Floors
Brand Marketing Grows, Performance Shrinks in WARC Data

And also from The Ankler: YouTube’s Place in Streaming

Quick Hits:

Reintroducing Podcasting by Tom Webster. The upcoming Sound Summit at SXSW, an official day for podcasting, will act as a way for podcasting to re-introduce itself to brands and agencies that might’ve only last encountered podcasting in its adtech infancy.
Spotify Reports Fourth Quarter 2023 Earnings. Paid subscribers are up, raising one million over guidance numbers. The company expects their podcasting arm to turn a profit by the end of the year.
Podcast benchmarking: How did your downloads compare in 2023? By Sharon Taylor. The benchmarks present what count as ‘good’ download numbers for ap podcast, divided into percentiles.
The Art of Podcasting with Joe Rogan and His New Multiyear Spotify Partnership. The Joe Rogan Experience has renewed its contract with Spotify for hosting and distribution, but the former exclusive has now returned to open RSS distribution.

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New Netflix Podcast Data, Attention Metrics vs. Consumption, & More

New Netflix Podcast Data, Attention Metrics vs. Consumption, & More

Today in the business of podcasting:Register for Audio Primes: The People Who Listen to Podcasts.The Podcast Show London 2026 will take place May 20 and 21 at the Business Design Centre in Islington, ...

13 Apr 5min

OpenAI Acquires TBPN, YouTube Debuts TV Tools, & More

OpenAI Acquires TBPN, YouTube Debuts TV Tools, & More

Today in the business of podcasting...Sounds Profitable's Bryan Barletta reflects on the company's two-day Business of Podcasting space at Advertising Week Europe, where nearly 450 attendees gathered ...

10 Apr 9min

Patreon Podcast Revenue Up, New Spotify Video Controls, & More

Patreon Podcast Revenue Up, New Spotify Video Controls, & More

Today in the business of podcasting...Sounds Profitable's Bryan Barletta reports that the Business of Podcasting programming track at Advertising Week Europe drew nearly 450 unique attendees across 16...

9 Apr 4min

Podcasting Has Earned Its Seat. Who’s Ready to be at the Table?

Podcasting Has Earned Its Seat. Who’s Ready to be at the Table?

With podcasting having arrived at the mainstream, it’s time for the industry to be in the rooms where decisions are made.Podcasting has reached mainstream status, with 55% of Americans consuming a pod...

9 Apr 6min

Optimizing Podcasts for AI Search, Soros Fund Invests in MeidasTouch, & More

Optimizing Podcasts for AI Search, Soros Fund Invests in MeidasTouch, & More

Today in the business of podcasting:Soros Fund Management is leading an investment round in MeidasTouch Network, the progressive media company behind The MeidasTouch Podcast. The move follows prior So...

8 Apr 6min

YouTube's New TV Tools, Prompted Playlist on Spotify, & More

YouTube's New TV Tools, Prompted Playlist on Spotify, & More

Today in the business of podcasting: YouTube is rolling out new TV features including Stations (a FAST-style 24/7 channel hub), TV Companion (phone-to-TV interactivity), and voice-enabled Ask chatbot ...

7 Apr 6min

Red Seat Ventures Launches Speakeasy, Why Podcasts Work for Sports Fans, & More

Red Seat Ventures Launches Speakeasy, Why Podcasts Work for Sports Fans, & More

Today in the business of podcasting: Red Seat Ventures has launched Speakeasy, an all-in-one podcast hosting, distribution, and monetization platform supporting RSS, HLS, and video formats. CEO Chris ...

6 Apr 5min

Podcast Consumption in Japan, Podcasts on beehiiv, & More

Podcast Consumption in Japan, Podcasts on beehiiv, & More

This week in the business of podcasting:beehiiv has launched podcast hosting and monetization, letting newsletter creators consolidate their audio content into one platform with IAB compliant infrastr...

3 Apr 9min

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