C-Suite Podcast Hosts, Ads That Cost More for Less Traffic, & More
Today in the business of podcasting: brands are paying more for ads that do less, the rise of c-suite podcast hosts (and why), creators are seeing brand deals later and later into Q4 than usual, how t...
27 Okt 20257min
NRF Projects High Holiday Spend, Pantheon Media x Spooler, & More
Today in the business of podcasting: content creators are taking over mainstream medai, a blindingly obvious opportunity for podcast revenue growth, how collaboration makes The Hidden Third possible, ...
24 Okt 202510min
BBC Sounds' Q3, YouTube Sponsorships are Up, & More
Today in the business of podcasting: YouTube sponsorships are on the rise, BBC Sounds has their Q3 report, Audacy has a new State of Audio, Solar ran ads in a theater chain, and a new report finds e-c...
23 Okt 20257min
How YouTube DAI Changes Upfronts, Lessons from SXSW Sydney, & More
Today in the business of podcasting: Adam Bowie on the Spotify Netflix deal, how YouTube's dynamic brand insertion tool could change upfronts in 2026, Netflix's Still Watching report, and 11 lessons f...
22 Okt 20256min
A Blindingly Obvious Opportunity for Podcast Revenue Growth
Podcasting's reach has grown quite a bit over the years, but several fruitful demographics still remain untapped. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio edit...
22 Okt 20256min
IAB Moves Newsfronts, Spooler x Pantheon Media, & More
Today in the business of podcasting: Spooler and Pantheon discuss their collaboration, why Netflix should buy Spotify, a look at audio's discussion during Programmatic I/O in New York, what Joining a ...
21 Okt 20255min
NRF Projects Healthy Holidays, Research Fueling Creativity, & More
Today in the business of podcasting: the collaboration that goes into making The Hidden Third, using research as your podcast creative partner, legacy media's dismissive attitude towards content creat...
20 Okt 20257min
Spotify's Video Distribution Deals, Students Critique AI Podcasts, & More
Today in the business of podcasting: Spotify distributes video podcasts to Netflix and Samsung TV Plus, LiveRead.io and Companion discuss their collaboration, NYU students discuss AI generated podcast...
17 Okt 20258min
