Programmatic Advertising for Buyers
September 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the party. Credits: Written by Bryan Barletta Produce...
13 Sep 20229min
All We Know About Netflix's Ad Plans So Far & 9 Other Stories
This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top podcast host by episode share, and the FTC sues a dat...
8 Sep 202210min
100 Years of Audio Advertising
In this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922. How have things changed over a hundred years? What...
7 Sep 202240min
Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? Credits: Written by Tom Webster Edited by Tom Web...
6 Sep 202213min
Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories
This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and ...
1 Sep 202210min
The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network
In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story. Credits: Written by Allyson Marino Edi...
30 Aug 202215min
The Future of Brand Safety & Suitability for Audio
In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability component...
24 Aug 202244min
Podcast Ad Delivery: Make Better Sandwiches
Even with the best intentions, bad ad delivery can happen. But why does it happen? Credits: Written by Bryan Barletta Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds...
23 Aug 20226min
