Podcast Reporting 🔜 Paywalls, WARC on Increasing Audio Spend, & More

One caveat to charting spoken word podcasting against radio: spoken word isn’t confined to audio. Edison Research's Share of Ear data shows podcasting tied with AM/FM radio at 40% of spoken-word liste...

4 Mars 12min

Today in the business of podcasting:Magellan AI integrates Nielsen DMA data into its podcast attribution platform, giving advertisers local market measurement across 210 standardized U.S. media market...

3 Mars 5min

Today in the business of podcasting: Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Ja...

2 Mars 7min

This week in the business of podcasting: Podcast Movement officially announces New York venue and dates, Dan Misener looks at podcast ad retention, Tom Webster discusses the power of podcasting's co-c...

27 Feb 11min

Today in the business of podcasting: the 2026 edition of the Podscape is now live, Podcast Movement is coming to New York City in mid-September, what does "two people on a couch" discoverability look ...

26 Feb 6min

Today in the business of podcasting: Digiday looks at how much of podcasting's audience exclusively consumes video, Ambies 2026 winners, podcasts finally overtake AM/FM radio in daily spoken word shar...

25 Feb 6min

The language used to describe podcast behavior matters, and some of it needs updating.Written by Tom WebsterEdited by Gavin GaddisAudio narration and editing by Gavin GaddisRegister for Evolutions by ...

25 Feb 8min

Today in the business of podcasting: Jay Nachlis on Apple Podcasts adding video, Steven Goldstein on the mentality needed for video podcasting, Australian podcast advertising benchmarks for Q4 2025, a...

24 Feb 7min