#343 - Transforming Travel with Digital Identity featuring Kristin Olsen from Alaska Airlines

#343 - Transforming Travel with Digital Identity featuring Kristin Olsen from Alaska Airlines

In this episode of Identity at the Center, Kristin Olsen, Director of Product Management for the guest travel experience at Alaska Airlines, shares insights into the evolving world of digital identity in the travel industry. Kristin discusses the vision for seamless travel using face or phone for identity verification, collaboration with TSA, and future trends like AI and mobile IDs. The conversation also delves into the challenges and opportunities of enhancing guest experience, risk management, and the importance of strong IAM practices. Stick around for a lighter note as Kristin reveals her background in improv comedy and how it has influenced her professional journey. Plus, don't miss exclusive conference codes for upcoming events!


Chapters

00:00 Introduction to Digital Identity in the Travel Industry01:26 Welcome to the Identity of the Center Podcast01:48 Discussing MFA and Adaptive Authentication07:23 Conference Announcements and Identity Beers12:23 Introducing Kristin Olsen from Alaska Airlines12:43 Kristin Olsen's Role and Insights on Digital Identity30:05 Engineering Excitement in the Airline Industry30:42 Enhancing Guest Experience with Technology33:03 Digital Identity and Day of Travel35:05 Future Trends in Identity Management44:27 The Role of AI in Product Management53:09 Kristin's Improv Comedy Background01:01:55 Wrapping Up and Final Thoughts


Connect with Kristin: https://www.linkedin.com/in/kristin-olsen-b252032/


Conference Discounts!

Gartner IAM Summit - Code IDAC425 saves 425€: https://www.gartner.com/en/conferences/emea/identity-access-management-uk

European Identity and Cloud Conference 2025 - Use code idac25mko for 25% off: https://www.kuppingercole.com/events/eic2025?ref=partneridac

Identiverse 2025 - Use code IDV25-IDAC25 for 25% off: https://identiverse.com/


Connect with us on LinkedIn:

Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/

Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/


Visit the show on the web at http://idacpodcast.com

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Identity At The Center #8: Talking IAM with Ash Motiwala

Identity At The Center #8: Talking IAM with Ash Motiwala

On this episode, Jim and Jeff talk with Ash Motiwala, Managing Partner at Identropy, about the history of Identropy, current IAM trends, and the future of IAM. Want to join the conversation? Leave us a message here: anchor.fm/identity-at-the-center/message

23 Aug 201938min

Identity At The Center #7: How the IAM Value Proposition Has Changed

Identity At The Center #7: How the IAM Value Proposition Has Changed

On this episode, Jim and Jeff talk with Luis Almeida, VP of Business Development at Identropy, about how the value proposition for IAM has changed over the years. You can read his take here. Want to join the conversation? Leave us a message here: anchor.fm/identity-at-the-center/message

16 Aug 201945min

Identity At The Center #6: Black Hat 2019

Identity At The Center #6: Black Hat 2019

Warshipping, US military CAC's on the way out, and how to identify Deepfakes... all topics of discussion brought to the table by Jeff who has his boots on the ground at the annual Black Hat conference in Las Vegas. Want to join the conversation? Leave us a message here: anchor.fm/identity-at-the-center/message

9 Aug 201933min

Identity At The Center #5: What Just Left Your Wallet?

Identity At The Center #5: What Just Left Your Wallet?

On this episode, Jim and Jeff talk about the recent news regarding the Capital One data breach and what might have been the motivations behind the incident. They also reference this video when talking about man in the middle attacks against two-factor authentication. Want to join the conversation? Leave us a message here: anchor.fm/identity-at-the-center/message

2 Aug 201928min

Identity At The Center #4: The Circle of (IGA) Life

Identity At The Center #4: The Circle of (IGA) Life

On this episode, Jim talks with Jeff about his idea in an upcoming article he is writing about the IGA lifecycle: Approve - Provision - Collect - Verify Want to join the conversation? Leave us a message here: anchor.fm/identity-at-the-center/message

26 Juli 201930min

Identity At The Center #3: Healthcare IAM, MFA, and PAM Oh My!

Identity At The Center #3: Healthcare IAM, MFA, and PAM Oh My!

On this episode, Jim and Jeff talk about Kacy Zurkus' article "Healthcare Organizations Too Confident in Cybersecurity" for InfoSecurity Magazine and why multi-factor authentication (MFA) isn't more widely adopted. Jeff also poses a question to Jim: Do you choose MFA or Privileged Access Management (PAM) first if you can only do one? Want to join the conversation? Leave us a message here: anchor.fm/identity-at-the-center/message

19 Juli 201932min

Identity At The Center #2: Getting into the sexy world of IAM

Identity At The Center #2: Getting into the sexy world of IAM

With Jim on vacation this week, Jeff has called up Fletcher Edington as a pinch hitter. Fletcher talks about his path from college intern to IAM implementation engineer to IAM sales. They also talk about how to get young talent into the IAM space to solve the UI and design challenges of the future. Want to join the conversation? Leave us a message here: anchor.fm/identity-at-the-center/message

12 Juli 201931min

Identity At The Center #1: Introduction to an IAM Strategy Framework

Identity At The Center #1: Introduction to an IAM Strategy Framework

It's our first one! Hosts Jim McDonald and Jeff Steadman have a combined 30 years of experience in the identity and access management field. In this episode, they talk about how to create identity and access management strategies to better secure your organization. ***Correction - In this episode, we mention our friend Mario. He works at Callsign and not Transmit Security. Sorry, Mario!***

2 Juli 201937min

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