Nokia with Lee Coomber

Nokia with Lee Coomber

Despite being known as a B2C telecom giant turned dying star, Nokia’s focus has been on developing B2B network technology for the past decade. For Nokia’s first major rebrand in 45 years, it was crucial to be seen as the digital innovator they are, not the mobile phone company they were. In this episode, we talk to Lee Coomber, Creative Director at Lippincott, to learn how his design team righted the misperceptions of an enterprise legacy brand. To see the change of brand for yourself, visit ...

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Avsnitt(68)

Inside the Studio: Matchstic

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Inside the Studio: Motto

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In this bonus episode, Blake sits down with Sunny Bonnell, co-founder of Motto, a brand transformation agency helping visionary leaders in the tech and innovation space. Sunny shares Motto’s 20-year e...

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Inside the Studio: Smith & Diction

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Amazon with Arthur Foliard

Amazon with Arthur Foliard

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Walmart with Tosh Hall and David Hartman

Walmart with Tosh Hall and David Hartman

Walmart is one of the largest retailers in the world. With 4700 stores, thousands of fleet vehicles, and countless assets online, there’s no chance a rebrand could be an overnight flip of the switch. ...

2 Sep 20251h 5min

Utah Mammoth with Ben Barnes

Utah Mammoth with Ben Barnes

How many projects require three brands to be developed within a year? For Utah’s newest professional sports team, they needed visuals for the announcement of getting a hockey team, the temporary Utah ...

26 Aug 202547min

Jaguar with Laura Ries and James Morris

Jaguar with Laura Ries and James Morris

One of the most sensational rebrands of 2024 was Jaguar, the British luxury car brand that seemed to leave their legacy on the side of the road. While the uproar of negative reactions felt unanimous, ...

19 Aug 202556min

Manischewitz with Lisa Smith

Manischewitz with Lisa Smith

Manischewitz is a beloved staple in any Jewish pantry. However, both the brand and the Kosher food market were on the decline. Can a rebrand not only lift them both back up, but rekindle joy and conne...

12 Aug 202546min

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