Music's New Success Model
Switched on Pop15 Apr 2025

Music's New Success Model

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios. Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings. Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide. MORE Subscribe to our newsletter to receive your own bingo card! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Linus & Lucy

Linus & Lucy

Celebrate 50 years of A Charlie Brown Christmas and his eponymous holiday album. If you’re feeling worn out on holiday music, this one never wears old. Its gone triple platinum and charts almost every...

17 Dec 201532min

Same Here

Same Here

Two unlikely anthems of individuality are rocketing up the charts: Selena Gomez’s “Same Old Love” and Alessia Cara’s “Here.” One is from an established star, the other from a total unknown, but both u...

2 Dec 201531min

Searching for Max Martin

Searching for Max Martin

The most omnipresent figure in pop music is also the most elusive: Karl Sandberg, AKA Max Martin, the mad Swedish genius who’s ruled the charts for 20 years. With the help of New Yorker writer John Se...

19 Nov 201543min

Hotline Hello: Drake and Adele

Hotline Hello: Drake and Adele

Drake and Adele are two megastars who may not seem to share much in common on the surface, but their recent hits exhibit some surprising parallels. Both revisit past relationships over the phone and b...

4 Nov 201533min

Can’t Get You Out Of My Head

Can’t Get You Out Of My Head

As much as we might have crazy love for pop music, pop music also loves to drive us crazy. Earworms that grab you and won’t let go; cookie-cutter compositions that bedevil in their unoriginality; stra...

22 Okt 201535min

Justin Bieber’s Existential Suite

Justin Bieber’s Existential Suite

Bieber’s two new hits, “Where Are Ü Now” and “What Do You Mean,” showcase the prodigal pop star’s soberer side. In each, his realization of the fictive nature of relationships is musicalized through s...

7 Okt 201531min

The Weeknd: Dance of Deception

The Weeknd: Dance of Deception

The Weeknd’s deliriously funky chart topper “Can’t Feel My Face” has sparked sweat-soaked dance sessions across the country, but dark notes lurk at the outskirts of this ebullient jam. Chromatic intru...

23 Sep 201525min

Let’s Talk About Sax

Let’s Talk About Sax

The sax is back. This surprisingly funky reed keeps popping up in pop hits from Derulo to Grande. But where did the sax come from? And where did it go? Tighten your embouchure, because we journey to t...

9 Sep 201535min

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