Music's New Success Model
Switched on Pop15 Apr 2025

Music's New Success Model

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios. Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings. Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide. MORE Subscribe to our newsletter to receive your own bingo card! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Justin Bieber’s Existential Suite

Justin Bieber’s Existential Suite

Bieber’s two new hits, “Where Are Ü Now” and “What Do You Mean,” showcase the prodigal pop star’s soberer side. In each, his realization of the fictive nature of relationships is musicalized through s...

7 Okt 201531min

The Weeknd: Dance of Deception

The Weeknd: Dance of Deception

The Weeknd’s deliriously funky chart topper “Can’t Feel My Face” has sparked sweat-soaked dance sessions across the country, but dark notes lurk at the outskirts of this ebullient jam. Chromatic intru...

23 Sep 201525min

Let’s Talk About Sax

Let’s Talk About Sax

The sax is back. This surprisingly funky reed keeps popping up in pop hits from Derulo to Grande. But where did the sax come from? And where did it go? Tighten your embouchure, because we journey to t...

9 Sep 201535min

Kacey Musgraves: Transgressing Country

Kacey Musgraves: Transgressing Country

Can you be a country star and critical of the country at the same time? Grammy Award Winner, Kacey Musgraves, has two hit albums that challenge the small-town clichés of modern country music. Is she b...

14 Aug 201526min

Song of Summer: LIVE!

Song of Summer: LIVE!

In the first-ever LIVE edition of Switched on Pop, Charlie and Nate enter an epic debate over what track should be crowned 2015’s definitive Song of Summer. Charlie’s candidate is the retro anthem “Sh...

30 Juli 201529min

The Dual Meaning of Fetty Wap’s Trap Queen

The Dual Meaning of Fetty Wap’s Trap Queen

Fetty Wap’s Trap Queen is an unlikely contender for the top 10. It straddles genres between hip-hop and pop in subtle yet mesmerizing ways. Is it a drug song? Is it a love song? Or is it both at the s...

15 Juli 201520min

One Direction: Our Modern Day Castrati

One Direction: Our Modern Day Castrati

One Direction is one of the biggest bands in pop, but unless you’re a preteen or the parent of one, like us you’ve probably never heard a second of their music. Until now. Let’s see if we’ve been miss...

29 Maj 201523min

The Final Dropout

The Final Dropout

How does a good pop song end? With a bang, right? As it turns out, explosive endings are kinda over. Songwriters are instead opting to end with a final dropout. Even the biggest pop anthems close with...

15 Maj 20157min

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