303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

Learn what promotion pricing strategy (or discount pricing strategy) is, with examples, pros and cons. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a promotional pricing strategy is and the advantages and disadvantages to using it First, we’ll answer the question “What is promotional pricing?” with a promotional pricing definition and the types of promotional pricing used by different industries. Next, you’ll discover the goal of promotional pricing and how it’s designed to boost sales, cash-flow and revenue. Then, we’ll look at the advantages of this discount pricing and then the disadvantages of using it. Finally, you’ll learn why you would want to use promotional pricing and the strategic factors that should be considered. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

21 Juli 202210min

Learn what consumer behavior is and how to influence it to increase sales and brand growth. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ When is comes to making buying decisions, it’s logical to think we all weigh up the pros and cons to come to a logical reason to buy. But it doesn’t happen that way. Which is why your brand of car is different your friend’s and your brand of TV is different to your neighbour’s. Our primitive brains are constantly processing information at lightning speed and each person processes information differently. Most buying decisions are made in the sub-conscious mind and there are 5 Powerful Factors Influencing Consumer Behavior. In this article, you’ll learn what they are and how to use them to influence your audience and grow your sales. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

14 Juli 20227min

Learn how to create a world-class design agency using brand strategy with the SNASK creative directors. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, SNASK Creative Directors Freddy & Erik take us back to how they started their design agency and how to get your first branding and design clients. Next, you’ll learn how you can find your market position organically and how to overcome imposter syndrome as a brand strategist. Then, you’ll learn how world-class agencies market their business as well as techniques for filtering out the wrong clients. Next, you’ll learn about the SNASK brand strategy process and why brand strategy has become so important. Finally, Freddy and Erik discuss why brand strategy workshops are so important and what they would do now to start a branding agency from scratch. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

13 Juli 202245min

Learn what verbal identity is and how to create a compelling voice for your brand with bestselling author of Strong Language Chris West. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what verbal identity is and how it relates to branding, brand strategy, and marketing. Next, you’ll learn why verbal identity is becoming so important and the components or elements that make up a brand's verbal identity. Then we’ll discuss the role of copywriting in verbal identity and brand communication and how a verbal identity guide can keep the brand experience consistent. Finally, you’ll learn about the levels of verbal identity, the role of personality in the brand voice, and a professional verbal identity process for your agency. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

8 Juli 202248min

Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have a solid understanding of what consumer behavior is and the 5 factors influencing consumer behavior and buying decisions. First, we’ll answer the question “What is consumer behavior?”, before we look at a quick overview of the 5 most influential buying decision factors which include: Psychological FactorsSocial FactorsCultural FactorsEconomic FactorsPersonal Factors Then, one by one, we’ll go through each of these core decision-making factors and the sub-factors of each. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

30 Juni 202214min

Discover the best market mapping template to map a powerful brand position for your business or your client’s. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have the best positioning map template to help you to uncover a solid brand positioning strategy for your own brand or your client’s First, you’ll learn what market mapping is with a simple definition and breakdown of this effective brand positioning tool. Next, you’ll learn how brand strategy processes and systems produce the best results before we dive into a step-by-step market mapping process that you can use as an agency, brand strategist or brand leader. Follow these steps to map your competitive landscape and uncover gaps and opportunities for your differentiation strategy and brand position. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

23 Juni 20228min

What market mapping is in marketing and how to use this positioning map to position your brand effectively. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is market mapping?” so you can understand this tool to map the competitive landscape for effective competitive analysis. Next, you’ll learn why market mapping is important and why not doing it effectively can lead to missed opportunities. Then, we’ll look at the pros and cons of market mapping with the advantages and disadvantages of using this brand positioning tool. Then, you’ll discover examples of market mapping variables and how the right combination can uncover gold. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

16 Juni 20226min

Learn effective business strategies for agencies, creatives, and freelancers with “Brutally Honest” author, Emily Cohen. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In our chat on the Brand Master Podcast, Emily Cohen, author of “Brutally Honest: No Bullshit Strategies To Evolve Your Creative Business”, shares business strategies for creatives. First, you’ll learn how clients are like children and how to set boundaries for the relationship. Next, you’ll discover agency strategies to show your value with key principles before learning the best questions to ask prospects and clients to grow your agency. Then, Emily Shares her thoughts on how to transition from execution only to strategy, how to position yourself, and how to charge more in modern markets If you want to learn business strategies to grow your creative, freelance or agency business, then don’t miss my chat with Emily Cohen on the Brand Master Podcast. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

14 Juni 202246min