303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

Learn how to become a branding coach with this step-by-step guide and train your clients to be effective brand leaders. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have a step-by-step guide to become a branding coach so you can better help your clients to not just build a brand to come effective brand managers. First, we’ll answer the question “What is a branding coach?” and clear up exactly what they do and how they help to build brands. Next, we’ll look at the evolution of this role and how important influencers such as Gary Vaynerchuck and Tony Robins have had on highlighting the importance of brands. Then, you’ll learn how educated branding clients are more aware about what they need and are much easier to work with. Then, you’ll discover how to become a branding coach as we dive into the step-by-step process you can follow. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

9 Juni 20228min

Learn what a personal branding coach and business branding coach is and how they develop effective brand leaders. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a branding coach is, what they do and why they’re growing in demand. First, we’ll answer the question “What is a branding coach” before we explore how and why they have emerged through a growing demand from savvy entrepreneurs and brand leaders. Next, you’ll discover why this new wave of entrepreneurs and solopreneurs want more control over the brands they’re building and exactly what they’re looking for. Next, you’ll learn what a branding coach does and how they train and prepare brand leaders to achieve competitive results with their brands. Then, we’ll looks at the difference between a brand strategist vs branding coach, and the significant nature of this difference before looking at the future of this evolving branding coach role. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

2 Juni 20226min

Learn how to position your creative agency to attract better leads and clients with 7-figure agency owner Mark Drager. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have top agency techniques to attract hiugh quality leads and clients for your branding or creative business. First you’ll discover the power of positioning in attracting the right leads and then, how to convert those leads so you can get more agency clients. Next we’ll dive into modern agency strategies to and brand strategy processes used by Mark’s 7-Figure agency. If you want to learn how to raise your rates and get more quality clients, don’t miss this episode of the brand master podcast. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

31 Maj 20221h 2min

Learn how to create the perfect tagline or slogan for your brand with this step-by-step brand agency process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know how to create the perfect slogan or tagline for your own brand or your clients with this brand agency process. First you’ll discover the difference between brand slogans and brand taglines so you can strategically decide which one you need for your brand strategy. Next, we’ll uncover the step-by-step brand agency repeatable process for designing the perfect slogan or tagline for the brand you’re building. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

26 Maj 20227min

Discover 28 of the best brand slogan and tagline examples to find inspiration and ideas for your brand and business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have an inspirational collection of examples and ideas for a brand slogan or tagline from some of the most successful brands in the world. First, we’ll answer the question “What is a slogan?” and how they’re used to make a marketing campaign more memorable. Next, we’ll split the difference between slogans vs taglines and uncover the strategic difference between the two. Then we’ll look at the common traits of successful slogans and the characteristics you need to include in yours before we dive into a collection of some of the best slogan examples in the world. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

19 Maj 20227min

Learn the power of questions in business, coaching & consulting with “The Coaching Habit” author, Michael Bungay Stanier 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll understand the power of questions and which ones to ask in business, coaching & consulting Michael Bungay Stanier shares his wisdom from his hugely popular books “The Coaching Habit”, “The Advice Trap” and beyond. First, you’ll learn that “The Coaching Habit” questions are applicable beyond coaching including business, consulting, strategy, prospecting, sales and beyond. Then you’ll discover how and why the advice monster doesn’t give you the authority you think and often sabotages your meetings. Next Michael shares why helping your clients come to their own conclusions rather than giving advice is infinitely more powerful and how to create the best environment for sales and conversions. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

17 Maj 202253min

Learn 8 brand strategy workshop facilitation techniques and skills to workshop like a pro. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have 8 branding workshop facilitation tips and techniques to run brand strategy workshops like a pro strategist. Although brand strategy workshop or branding workshops have been around in one form or another for many years, recently, they’re becoming increasingly important as a tool for client collaboration and brand strategy development. These strategy workshop facilitation techniques will help you to run your strategy sessions, exercises and activities with confidence and deliver your workshop like a pro. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

5 Maj 20226min

Learn how to structure your brand strategy workshop and exercises to set the tone for branding success. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know how to structure your brand strategy workshop & exercises for success. First, you’ll learn what a brand strategy workshop is before we break down the importance of the branding workshop structure. Then I’ll break down the three core stages of the workshop including pre-workshop prep, workshop delivery & post-workshop & deliverables After breaking down the key stages of the strategy workshop we’ll look at the key brand strategy elements where you need to focus your exercises and questions which include brand substance, audience profiles, competitors, differentiation strategy & brand persona. Finally we’ll cap the video off summarising what a brand strategy workshop is and when you know the output you need, you can get as creative as you like For more brand strategy resources and downloads visit https://brandmasteracademy.com/

28 Apr 20228min