303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

Learn how to multiply your revenue by transitioning from brand design services to brand strategy services with Brand Master Academy graduate and agency owner Denny Kurien. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ First, you’ll hear about Denny’s journey from the agency world to creating his own branding agency “Rayvn” in Toronto Canada. Then you’ll discover how he transitioned the Rayvn agency from a brand design studio to a brand strategy agency helping next-level clients with his brand strategy process adopted from Brand Master Secrets. Finally, you’ll hear about Rayvn’s huge jump in project revenue from $4,000 to $60,000 and the subsequent work that led to multiple award nominations with Awards and Webby Awards. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

26 Apr 202230min

Learn what a brand strategy workshop or branding workshop is and the process pros and cons. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a brand strategy workshop or branding workshop is what they’re important and how they provide a platform for collaboration, understanding and belief. This video will give you the base knowledge to understand how to run a brand strategy workshop First, we’ll answer the question “What is a brand strategy workshop?” and how it’s designed to extract the perspectives and ideas from the brand leadership team. Next, we’ll look at why they’re important for aligning the brand team and involving them in the process. We’ll discuss how long a brand strategy workshop takes and who should attend the workshop from the brand strategist to the decision-makers of the brand. Next, we’ll discuss the role of the brand strategist in the branding workshop before looking at the advantages and disadvantages of running a brand strategy workshop. Then we’ll assess the difference between an in-person workshop vs a remote workshop before finally discovering the important role of brand stratregy exercises and questions. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

21 Apr 20229min

Learn 15 branding principles for a powerful strategy to build and manage a brand to success 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have 15 powerful branding principles to guide you to becoming an effective brand strategist, manager, and leader. First, we’ll discuss how many businesses fall into the “lazy branding” trap of logos and visuals without addressing the factors that actually influence audiences. Then, one by one we’ll dive into the most critical branding principles. For more brand strategy resources and downloads visit https://brandmasteracademy.com/

7 Apr 202213min

Learn what brand experience is and how to design it through experiential design, with Design Bridge ECD Tom Gilbert.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ First, Tom shares his journey to his Executive Creative Director role at Design Bridge in Shanghai.  Then we discover the positioning strategy of design bridge and their target audience of global brands.   Next, you’ll hear about the typical challenges of global brands and how Design Bridge uses strategy processes to uncover critical problems.  Then we explore brand experience and experiential design as Tom discusses the importance of this overlooked brand strategy element.  Next, you’ll learn how this top agency approaches experiential design to produce world-class results for their clients.   Finally, Tom discusses his agency's brand strategy processes before sharing his top 3 tips to build effective brands.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

31 Mars 202237min

Learn 8 brand communication strategy tips & techniques to shape your brand strategy and influence your audience.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ By the end of this episode, you’ll have 8 effective brand communication strategy tips and techniques.  Tip 1: Segment Your Market  Every market is made up of different groups of people which are referred to as market segments. The people within each segment share more relevant characteristics with each other than they do with those in other segments.   Tip 2: Create Detailed Audience Personas  For each market segment Identified, you want to create a highly detailed audience persona to bring the details of that group of people to life.  Tip 3: Clarify Their Unique Challenges  What makes one market segment different from the next is not about their demographics or circumstances of their lives.  Tip 4: Agitate The Problem   When you have clarity on the challenges of your audience and the potential impact of those challenges and the pain-points and fears connected to them, you have a problem you can help them remove.  Tip 5: Speak Directly To Your Persona  When creating website copy, social posts, advertisements or any other form of brand communication, the message shouldn’t be directed at the entire market or even market segment.  Tip 6: Use Stories To Align With Their Journey  Stories are without question one of the most effective forms of communication known to man or woman.  Tip 7: Lead With Personality  At the core of every brand should be a differentiation and positioning strategy to highlight why the customer should choose them over their competitors.  Tip 8: Use A Messaging Framework  Before you can communicate your brand effectively you need to know what your brand wants to say.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

29 Mars 20229min

Discover the evolution of branding from a strategist perspective from design to strategy to web3 to NFT’s and beyond. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ In this episode of the Brand Master Podcast, I chat with my good friend Jacob Cass From Just Creative. First, we dive into starting a brand design and logo business 15 years ago and the evolution to offering brand strategy services.  We cover common challenges for designers and strategists when it comes to business development and client relationship management as well as the changing digital landscape.  Then we explore the wide-ranging benefits of empathy, curiosity, discovery, workshops and generally asking the right questions in collaboration with clients to produce the best outcomes.  We discuss our favorite branding boos and what we’re reading now before exploring the future of branding and opportunities in Web3, NFT’s the Metaverse, and beyond. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

25 Mars 202254min

Learn what undifferentiated marketing is and how some of the world’s biggest brands use this mass marketing strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  By the end of this episode, you’ll understand what undifferentiated marketing is.  You’ll learn how it differs from differentiated marketing and examples of how some of the world's biggest brands such as Coca-Cola use it successfully.  First, we’ll explore this mass marketing strategy and answer the question “What is undifferentiated marketing?  You’ll then discover the difference between differentiated marketing vs undifferentiated marketing.  Next, we’ll look at why brands might use an undifferentiated marketing strategy before we explore the pros and cons of this marketing approach.  Finally, we’ll look at an undifferentiated marketing example with Coca-Cola and how this global brand used it for mass market appeal to increase brand salience.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

24 Mars 20226min

Learn what competitive positioning is with top examples and types  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  By the end of this episode, you’ll know what a competitive positioning strategy is and how leading brands use strategy to influence their audience with competitive communication.  First, we’ll demystify the complexity of competitive positioning and all their interchangeable synonyms.  We’ll answer the question “What is competitive positioning” including a competitive positioning definition from the father of modern marketing Philip Kotler.  Next, we’ll look at what a positional map or perceptual map is and how it’s used as a tool to visualize the competitive landscape.  Then, you’ll discover examples and types of competitive positioning including an example of against positioning from the Dollar Shave Club and experience positioning by JetBlue.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

21 Mars 20227min