303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

Learn how to create a differentiation strategy for your brand with these easy-to-follow process steps and examples.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  By the end of this episode, you’ll know how to create a differentiation strategy for your brand or your clients by using this step-by-step process guide. First, you’ll learn the difference between broad differentiation vs focused differentiation strategy before looking at each in more detail.  Then you’ll discover the broad differentiation strategy example from Whole Foods before you learn how to develop a differentiation strategy for the brands you’re building.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

4 Feb 20228min

By the end of this episode, you’ll have 6 highly effective sales tips you can use to convert prospects into clients and increase revenue for your business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll discuss the elephant in the room that most people don’t like sales yet businesses simply don’t survive without them.  Next, you’ll learn to shift your perspective away from selling to helping and where to find more confidence to do that.  Next, we’ll look at sales tips and techniques that actually work for branding businesses and creative agencies so you can get more branding clients.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

21 Jan 20228min

By the end of this episode, you’ll have 6 branding psychology and persuasion principles that you can use every day in marketing your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Influence: The Psychology of Persuasion has been one of the most influential books I have read in business and branding. In this podcast episode, I break down the principles taught by author Robert Chialdini and how they apply to audience buying behavior and branding and marketing activities.  If you want to understand the psychology of branding and marketing and the principles that will influence your target market to buy more of what your brand offers, then this video will show you how.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

14 Jan 20228min

By the end of this episode, you’ll have a step-by-step process to create a brand activation strategy and campaign.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn what brand activation is and why you would consider creating an activation campaign for your brand.  Then, using the brand activation process and methods, you’ll learn the steps you need to follow to create brand activation activities, events, and campaigns for your brand.  Whether you’re creating a digital brand activation campaign, defining your brand activation budget, or simply developing your brand activation brief, these steps will get your brand activated.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

7 Jan 20228min

By the end of this episode, you’ll know what differentiation strategy is in branding and marketing and how it provides a competitive advantage over your competition.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn that developing a brand has an overarching goal of offering up a competitive different to the audience to make the brand more appealing.  Then we’ll break down what a brand differentiation strategy is and how it enables brands to develop an effective positioning strategy.  Next, you’ll discover why brand differentiation is so important to achieve brand difference and how differentiation strategies and tactics influence the target market’s buying decision. Next, we’ll look at how differentiation strategies offer a competitive advantage in business and how unique and defensible the difference is, influencing the overall brand positioning strategy.  Then we’ll look at the types of differentiation strategies which include price differentiation, product differentiation, channel differentiation, relationship differentiation, image differentiation, and experiential differentiation.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

31 Dec 20216min

By the end of this episode, you’ll understand the brand strategies of some of the world’s top brands and agencies and the strategic elements they use for success.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn what brand strategy is and the role it plays in the success of top brands.  Next, we’ll cover the essential brand strategy elements which include brand purpose, brand vision, brand mission, brand values, brand positioning, brand personality, brand storytelling, and brand identity.  We’ll then discuss why brand strategy templates are less effective than processes before taking a look at some of the world’s best examples of brand strategy and strategic branding which include: Chipotle, Tesla, Zappos, Dollar Shave Club, Old Spice, Harley Davidson, Dove, AirBnB & Even Headphones.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

15 Dec 202116min

By the end of this episode, you’ll know how to find more branding clients who value brand strategy services and have to budget for them.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn how offering brand strategy services for the first time is not without its challenges.  Next, we’ll discuss clients who don’t “get strategy” and why these clients typically expect to pay much less for branding services.  Next, you’ll learn how part of your role as a strategist is to shift the value perspective of what you do before we dive into a step-by-step process you can follow to do exactly that.  You’ll learn how important a lead generation system is for generating new client leads and business.  You’ll discover that keeping the conversation about business and away from design will shift their perspective of your value and you’ll also learn how their excitement for their vision increases their desire for a positive outcome.  We’ll then explore how more advanced questions will force your clients to rethink their branding ideas and how a strategic roadmap might help before we pivot the conversation to how we can help.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

10 Dec 20219min

In this episode of the brand master podcast, I’m speaking with the best-selling author of The Brand Gap, the Brand Flip, zag, scramble, and Meta-skills, Mr. Marty Neumeier about the future of branding and brand strategy.  👉 Learn more:⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠    First, you’ll learn from the master, what brand strategy is with his unique definition and why it’s so important for modern creatives and brand builders.    Next, you learn the importance of specialization, how to find your zag, and what graphic designers can do to prepare for the future.    Later you’ll learn the difference between brand strategy vs marketing strategy and how to provide the ROI of branding.     Finally, you’ll learn the most effective questions brand strategists need to ask to develop an effective brand strategy.  For more brand strategy resources and downloads visit⁠ ⁠https://brandmasteracademy.com/⁠⁠

7 Dec 202153min