303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

In part 2 of this episode of the brand master podcast, you’ll learn how to get bigger clients, how to grow your branding agency, and the number one thing you should do to grow as a freelancer.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn when to ask your clients for their budgets and how to ask for clients’ budgets.  Next, you’ll learn two key strategies that will teach you how to get bigger clients with bigger budgets and projects you want to work on.  Then, you’ll discover the importance of business systems and the secret sauce to growth and scale.  Finally, Michael Janda shares the one thing he would do today as a solo freelancer to build and grow a successful branding agency.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

3 Dec 202134min

In this episode of the brand master podcast, you’ll learn how to raise your rates, how to get bigger clients, and how to grow your branding agency.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ First, you’ll discover how Michael Janda went from junior designer to art director at a multinational brand in just 4 years.   Next, we discuss the principles of pricing your branding work and how to charge more considering production, market value, and clients' budgets.    Then you’ll learn the advantages and disadvantages of hourly pricing, fixed-cost pricing, and value-based pricing.    Finally, you’ll learn how to upsell your clients to brand strategy services with this simple strategy.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

1 Dec 202137min

By the end of this episode, you’ll know what audio branding (or sonic branding) is, and how the audio branding process works. You’ll also learn about different audio branding assets and some of the most memorable sonic branding examples.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ First, you’ll discover what audio branding is before we explore the differences and similarities between audio branding vs sonic branding,   Next, we’ll discuss the evolution of audio branding, how voice search will impact it, and where it’s going.    Then, you’ll discover the power of audio logo’s before we explore some of the most memorable sonic branding examples.    Finally, you’ll learn about the sonic branding process, the audio branding assets you can leverage, and how to offer sonic branding services to your clients.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

24 Nov 202150min

By the end of this episode, you’ll know what brand activation is and why modern brands are using this strategy to create memorable engagements.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discover exactly what brand activation is and how aims to pull customers from their everyday routine to generate real attention.  Next, you’ll learn why brand activation is so important and how engaging interactions can remind customers that the brand is real as is their relationship with it. Next, we’ll look at two very different brand activation and experiential marketing campaigns from two beverage brands Red Bull and Lipton.  Finally, you’ll learn about the overarching goal of brand activation, what it aims to achieve, and the benefits of executing an effective activation campaign.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

23 Nov 20217min

By the end of this episode, you’ll have a step-by-step process you can use to follow the path to becoming a brand manager.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll briefly cover what a brand manager brand manager is and what they do as well as how broad the brand manager role is.  Next, we’ll dive into some of the most critical skills needed for brand management including advanced communication, outside-the-box thinking, savvy market interpretation, and adaptability.  Then we’ll dive into the steps so you can learn how to become an account manager.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

20 Nov 20219min

In this episode, Learn how to get brand strategy experience so you can create a track record that will act as a hook to attract new clients who'll pay a premium.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

18 Nov 202110min

First, you’ll learn what brand heritage and heritage branding is and how it gives the target market a compelling & emotional reason to choose one brand over another. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Next, we’ll look at why heritage branding is so effective in modern marketing and how humans are drawn to emotion and story through their DNA.  Then, you’ll discover that heritage branding is not just for vintage or 100-year-old brands and how you can leverage heritage and nostalgia through the story.  Next, we’ll get down to business and map out an easy-to-follow 5-step roadmap on how to build brand heritage through story and emotion.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

16 Nov 202110min

In this episode of the Brand Master Podcast, I’m speaking with Brooklyn-based professor Douglas Davis about the creative strategy framework & process taken from his highly popular book, Creative Strategy and the business of Design.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  We speak about the importance of brand strategy for modern creatives and the role of the brand strategist in educating clients on strategy including Why Brand Strategy Is Important Modern Creatives The Creative Strategy Framework & Process Overview How To Find Your Target Audience  How To Translate Benefits and Value To Brand Messaging How To Translate Brand Strategy To Marketing Strategy How Do We Bridge The Client's Strategy Education Gap The Adobe Creative Mentor Series with Douglas Davis For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

12 Nov 20211h 5min