303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

By the end of this episode, you’ll understand what lifestyle branding is and how to create a lifestyle brand strategy in 5 steps.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll cover what lifestyle branding is and the way lifestyle brands connect by painting a picture of their audience's desired life. Next, I’ll show you how to create a lifestyle brand with the following steps  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/ ⁠

23 Okt 20217min

By the end of this episode, you’ll know what lifestyle branding is and how lifestyle brands appeal to their audience through their deep desires.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll answer the question “What is a lifestyle brand?” And how it promotes the audience’s desirable lifestyle as a primary method of resonating with who they are.  Next, we’ll look at what a lifestyle branding strategy defines including Who the audience is The desirable lifestyle they want The method to communicate this lifestyle The associations it will align with The experiences it will provide How to help them achieve it  Then we’ll look at some lifestyle brand examples including Red Bull and Patagonia and how they paint a picture of the audience’s desirable lifestyle to resonate with who they are.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

21 Okt 20217min

By the end of this episode, you’ll be armed with 6 of the best branding strategies for unique marketing and differentiation in 2021 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discover that brands use a variety of differentiation and positioning strategies from the innovative and disruptive to the simplistic and resounding.  You’ll also learn how these strategies simply provide meaning for the target customers as to why they should choose one brand over another. Next, we’ll dive into all 6 unique branding strategies in marketing.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

19 Okt 202115min

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’’ learn about the history of the Old Spice brand, including its introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 for $300 million.  Next, you’ll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive.  You’ll then discover how leading agency Weiden + Kennedy refocused the brand to appeal to a younger target market through a bold personality and a campaign that went viral.  Finally, we’ll look at the impact of communication adjustment and personality on sales with a 125% increase.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

16 Okt 20217min

By the end of this episode, you’ll understand what brand association is and how it manifests into brand perception and reputation.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll discuss the relationship between brand assets and brand meanings and how they come together through associations.  Then, we’ll answer the question “What is brand association” with an insight into how the human brain and neural connections work to form meanings.  Next, you’ll discover why brand associations are important and how they form the building blocks of the brand perception in the mind of the audience.  Then we’ll dive into how brand associations are formed through brand experiences, which become memories.  Next, you’ll learn some practical brand association examples before we cover the different types of brand associations and the impact of negative associations.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

15 Okt 20219min

By the end of this episode, you’ll have a comprehensive list of 18 of the best brand strategy books and the best branding books to help you become a specialized brand strategist in 2021 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll address the content issue and how you need to learn to separate low-value content from high-value content, and how this list of books will provide you with a foundational platform to build from.  Then, we’ll dive into the list of 18 brand strategy books that cover the fields of brand consulting, brand positioning, brand purpose, brand storytelling, brand archetypes, differentiation, consumer behaviors, advertising, pricing, systems, facilitation, and more.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

12 Okt 202123min

By the end of this episode, you’ll understand what a brand persona is and the power it has in connecting a brand with its target market. You’ll also have a step-by-step template to create a brand persona for your business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll explore how the ideas of “Standing out in the market”, “Finding your edge” and “Getting attention” all rely on having the right offer and the right message for the right person.  You’ll also learn that there are important nuances to putting the right message in front of the right audience; which is down to the way you deliver that message.  That’s where the brand persona comes in. Next, we’ll answer the question “What is a brand persona?” and how it’s constructed of personality traits, brand voice, language profile, attitudes, and opinions.  Then we’ll explore why your brand needs a human persona, how people connect with brands on a primitive level, and what the difference is between a buyer persona vs brand persona.  Finally, you’ll learn how to develop a brand persona to bring your brand to life with this 7-step brand persona template  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

9 Okt 202111min

By the end of this episode, you’ll have a comprehensive list of 26 branding elements you can include in your brand strategy development process.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn about the importance and individual function of strategic branding elements that are the foundations of a brand.  Then, you’ll learn how different categories of the elements of a brand influence a variety of growth opportunities from brand positioning to personality.  Then, we’ll dive into the comprehensive list of branding components that make up a strategic Brand.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

7 Okt 202117min