159 | 14 Ways To Identify & Avoid Bad Clients
By the end of this episode, you’ll have 14 ways to identify and avoid difficult clients so you can focus on attracting bigger and better clients. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, I’ll personally bust the myth that there are no bad clients through my own personal experiences. Next, we’ll cover some pretty obvious signs that you have difficult clients within your business and a piece of advice that will save you days, weeks, or months of pain. Then we’ll cover how to both identify and avoid difficult clients in order to focus your time, effort, and positivity on attracting bigger and better clients. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
5 Okt 202115min
158 | How To Create Business Systems For Your Brand
By the end of this episode, you’ll know how to build business systems for your brand, creating agency or branding business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover how most businesses start and why the need for business systems arises. Next, you’ll discover how increased efficiency and growth expansion are the main reasons that answer the question “Why create business systems?”. Then, we’’ cover the three questions you need to ask when answering the question “When should I create” business systems?”. Next, we’ll look at the 5 key areas of your business where you should create systems to improve efficiency and productivity including marketing, sales, onboarding, delivery/fulfillment, and administration. Then, you’ll learn a three-step process to create business systems for your brand. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
2 Okt 202110min
157 | Rob Meyerson - The Brand Naming Process (Create A Great Brand Name)
Learn an effective brand naming process from a leading pro brand naming specialist to create a great brand name. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn why the brand name is so important for business success and how language plays such an important role in connecting with the audience. Next, you’ll learn how the brand naming process fits into brand strategy and some techniques to produce great brand name ideas. Then you’ll discover some of the biggest brand naming mistakes to avoid some key attributes you should develop into the name of your brand and how to balance strategic, creative, and technical considerations. Then we’ll dive into Rob Myerson’s seven-step brand naming process that he uses in his agency to create memorable brand names. Finally, Rob will provide some juicy insights from his new book Brand Naming: The Complete Guide To Creating A Name For Your Company Product Or Service For more brand strategy resources and downloads visit https://brandmasteracademy.com/
30 Sep 202149min
156 | Email Automation Strategy To Get More Clients
By the end of this episode, you’ll know how to use email automation in your marketing strategy to get more clients for your business or agency. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll cover why email automation is such an effective tool for businesses and agencies to nurture clients and prospects on autopilot. Next, you’ll learn about the advantages of email automation which include #1) Emails on autopilot #2) Continue Customer Journey #3) Give Quality Value #4) Resonate With Personality #5) Develop Trust #6) Stay top of mind Next, you’ll learn how to use email automation in your branding and marketing and a 4-step process to develop your strategy. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
28 Sep 202110min
155 | What Is An Endorsed Brand Strategy? (Pros, Cons & Examples)
By the end of this episode, you’ll understand what an endorsed brand strategy is and how it fits into the world of brand architecture. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover what brand architecture is and how endorsed brands differ from other architecture strategies. Next, we’ll answer the question “What is an endorsed brand strategy?” and how it leverages both the freedom and safety of the endorser brand. Then, you’ll learn how and why the brand identity of endorsed brands is usually distinctly different from the parent brand before learning the advantages and disadvantages of the endorser brand strategy. Next, you’ll discover a world-class endorsed brand strategy example with Nestle and how Nestle is a hybrid (House of Brand and Endorser Brand), boasting a brand portfolio including Nespresso, Nescafe, Perrier, KitKat, Smarties, Milo, and Many more. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
25 Sep 20216min
154 | What Is Strategic Brand Management? (12 Process Elements)
By the end of this episode, you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll dive straight into the question “What is strategic brand management?” and how a well-managed brand runs like a well-oiled machine. Next, we’ll take a look at the core responsibilities of the brand manager and why managing a brand strategically is so important. Then, we’ll compare brand strategy vs brand management before diving into the 12 process elements brand managers need to nurture. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
23 Sep 202112min
153 | How To Create Employee Branding Processes
By the end of this episode, you’ll have a system to develop solid employee branding processes that you can use to turn your brand employees into brand personifications. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll cover the basics of employee branding refer to my previous video (What Is Employee Branding + Top Examples) and cover the advantages of this brand strategy. Then we’ll dive into the step-by-step process to develop your brand employee processes for your business. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
21 Sep 20218min
152 | What Is Employee Branding? (With Examples)
By the end of this episode, you’ll understand what employee branding is and how top brands use it to build their reputation and brand loyalty. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is employee branding?” and also why and how it works to provide a sense of predictability and trust. Next, we’ll look at the distinct difference between employer branding v employee branding, how they appeal to different groups, and how they're interdependent. Then, you’ll discover the advantages of employee branding, how it leans on strong brand culture, and how it can communicate a strong, healthy, and aligned internal brand. Finally, we’ll look at one of the world-leading employee branding examples through Zappos and its internal processes to develop employees to represent the brand values and beliefs. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
16 Sep 20217min
