119 | What Is Brand Recall?
By the end of this episode, you’ll understand what brand recall is, how it fits into brand awareness, and how to increase brand recall for your own business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll tackle the question “What is a brand recall?” and how the consumer uses it to remember specific brands in specific categories, before looking at an example of brand recall. Next, you’ll learn why brand recall is an important aspect of brand awareness and how the memories formed through the brand experience play a major role in the recall of a brand. Then you’ll discover how to measure brand awareness and why a brand manager or strategist might want to measure brand recall. Finally, we’ll look at how you can strategically increase brand recall through the experience your brand offers. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
26 Juni 20216min
118 | 5 Personal Branding Examples To Inspire Your Brand
First, you’ll learn how your personal brand already exists whether you decide to nurture it through a personal branding strategy or not. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ We’ll cover the difference between business branding and personal branding and how most business brands attempt to be more human through their brand strategy. Next, we’ll dive into the 5 personal brand examples so you can see how personal brands can be normal everyday people or celebrities. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
24 Juni 202110min
117 | Rebranding Strategy | How To Rebrand Like A Pro Brand Strategist
By the end of this episode, you’ll understand the rebranding strategy process, why over half of the world's brands need a rebrand, and signs that a business needs a rebrand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover the trail of pain most business owners and entrepreneurs follow when deciding to build a brand for their business and why so many fail. Then, we’ll dive into what rebranding is and how it goes way beyond the logo and brand identity to include elements such as positioning, brand personality, messaging, name, tagline website, and collateral. Later, we’ll dive into the question of the cost of rebranding and whether or not a rebrand is expensive before exploring what makes a successful rebrand. Next, you’ll learn how to identify a brand in need of a rebrand so you can have an informed discussion with the brand manager. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
22 Juni 202113min
116 | What Is Experiential Marketing_ [With Campaign Examples]
By the end of this episode, you’ll have a clear understanding of what experiential branding is, why it’s so effective, and how you can leverage these marketing tactics regardless of your budget size. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll start with an experiential branding definition to give you a foundational understanding of the term and how you can use it to put your brand on the map. Then we’ll dive into what experiential marketing actually is and how it drives brand awareness and brand loyalty. Next, you’ll discover why a brand would want to leverage experiential marketing and how an experience can be used to solidify a position in the mind of the audience and drive other exposure including word-of-mouth marketing and media coverage. Then we’ll explore what makes experiential marketing so effective and the difference between experiential marketing vs experiential branding. Finally, you’ll discover how to use experiential marketing for your small business or brand and look at an experiential marketing example from RedBull. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
19 Juni 202110min
115 | 10 Marketing Mistakes That Will Kill Your Brand
By the end of this episode, you’ll learn 10 digital marketing mistakes that most businesses make and how to avoid them. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Whether you’re an experienced entrepreneur or new to marketing, these mistakes and how to avoid them, learned through years of trial and error can save your brand wasted time, effort, and money and fast-track your success. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
17 Juni 202112min
114 | What Is A Unique Selling Proposition or USP?
By the end of this episode, you’ll understand what a unique selling proposition is, why you need one, and why your customers rely on it to make a decision. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll address some of the terms that the USP or unique selling proposition is commonly confused with including the differentiation strategy, value proposition, positioning strategy, positioning statement, and elevator pitch. Next, we’ll look at the unique selling proposition definition and how this translates to the reason you give your audience to choose your brand. Then you’ll discover why you need a USP and how you can be unique without being disruptive or game-changing. Finally, you’ll learn the key to a successful USP and how it can lead to brand loyalty For more brand strategy resources and downloads visit https://brandmasteracademy.com/
15 Juni 20216min
113 | 7 Content Marketing Tips To Grow Your Brand
By the end of this episode, you’ll have 7 actionable content marketing tips you can use to build your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn why content marketing is so effective and the fundamental differences between push and pull marketing. Next, you’ll discover what constitutes an effective content creation and content marketing and strategy and the disciplines it includes including guest posting, blogging, copywriting, SEO, and much more. Then we’ll uncover how creating content elevates your profile as a thought leader and industry specialist which grows your personal brand and authority in your market. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
12 Juni 202114min
112 | What Is Brand Experience?
By the end of this episode, you’ll understand what brand experience is, and the role it plays in raising brand awareness and converting prospects into clients. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll look at some of the terms that are often confused with brand experience and how they differ including experiential branding and brand activation. Next, you’ll discover what brand experience is and the ecosystem of touchpoints that contribute to it. Then we’ll uncover the misconceptions of what brand experience is not and understand why brand experience is so important in building modern brands. Finally, we’ll dive into what brand experience design is and take a look at a brand experience example in the form of Nespresso. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
9 Juni 20218min
