303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

Learn 8 email marketing tips that you can use to grow your brand in 2021. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ For more brand strategy resources and downloads visit https://brandmasteracademy.com/

8 Juni 202113min

By the end of this episode, you’ll have 8 brand positioning principles that you can use in your brand strategy development processes to build and grow differentiated brands.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Before we address what brand positioning is, we’ll look at the critical role of branding and brand strategy.  Next, you’ll discover that most brands don’t actually have a defined position in the market or even a brand positioning statement and why it’s so important to provide our audience with meaning for segmentation and brand recall.  Then we’ll take a look at each one of the brand positioning principles If you want to build brands that give your audience a reason to turn their heads, then take these 8 brand positioning principles into your brand strategy development processes and build effective and differentiated brands.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

5 Juni 202112min

By the end of this episode, you’ll understand the 4 Ps of the marketing mix and how they apply to modern branding and brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll look at the traditional marketing approach, how it segments branding as a sub-set, and how modern brand building is evolving.  Next, we’ll look at how and why branding and marketing are viewed differently in different segments and why it’s important to remember traditional marketing concepts.  This overview will give you the tools to discuss the traditional marketing mix and how it applies to modern branding.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

3 Juni 20217min

By the end of this episode, you’ll have 10 copywriting hacks that you can use in your brand messaging to influence the image of your brand in the mind of your audience.  First, we’ll address why the word “Logo” is more associated with brand-building than “Copywriting”, but how well-written and strategic copy is arguably one of the most influential tools of any brand.  Although there are more comprehensive copywriting tutorials and copywriting courses, simply using these 10 copywriting tips will dramatically enhance the effectiveness of your brand strategy, messaging, and marketing.  For more brand strategy resources and downloads visit brandmasteracademy.com

1 Juni 202113min

By the end of this episode, you’ll have a step-by-step process to create a digital marketing strategy to grow your business and brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll differentiate digital marketing and traditional marketing and dispel a common myth about marketing in the digital age.  Then, you’ll discover the most common roadblock and challenge for entrepreneurs and business owners when they enter the world of digital marketing for the first time.  Then, we’ll separate marketing tactics and techniques from marketing strategy before we break down a simple 5-step process you can use to build your digital marketing strategy.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

29 Maj 20219min

By the end of this episode, you’ll have had an introduction to digital marketing and you’ll walk away with a high-level understanding of how to approach your marketing efforts to grow your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll break down the basics of digital marketing to its purest form to give you clarity in direction.  Next, we’ll differentiate marketing and advertising and how the important difference can impact your overall strategy and tactics including email marketing, content marketing SEO, and much more.  Next, you’ll learn the difference between channels, platforms, tools, tactics, and techniques that go into a digital marketing strategy and how to rise above the overwhelm with these 4 Questions Use this introduction and high-level overview to gain clarity on your digital marketing efforts so you can develop an effective marketing strategy to grow your business and brand.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

27 Maj 20218min

By the end of this episode, you’ll have 7 steps you can take into your business to use emotional branding to connect with your audience through your marketing messages.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll explore what we’ve learned from neuroscience over the past 20 years to understand the human brain and how we make decisions.  Then you’ll learn how to inject emotion into your branding, marketing, and messaging to make emotional human connections with your target market.  With this process, you can design a brand experience that makes emotional connections at every touchpoint to ultimately grow your brand.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

25 Maj 202111min

By the end of this episode, you’ll understand the difference between a brand designer vs brand strategist vs entrepreneur roles in a branding business and how to decide where to focus your efforts.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll break down the major roles in a branding business when starting out as a freelancer or solopreneur.  Next, you’ll discover the number one way you can excel at any role, specifically these major branding business roles, and how to decide where to prioritize your efforts if you want to grow your business or just want to be the best you can be.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

22 Maj 20217min