TRS 013: Mathew Sweezey Principal of Marketing Insights at Salesforce

TRS 013: Mathew Sweezey Principal of Marketing Insights at Salesforce

We all know that the world is changing, but some how businesses are always last to receive the message. As consumers, our expectations of technology have vastly increased over just a handful of years. So why do business leaders bristle at calls for change?

Consumers expect three things when dealing online: that the moment is real time, that it's contextual, and that it's an experience, and that's why Mathew Sweezey of Salesforce suggests that the time for a CMO has come and gone. We are now in an age of the CXO, Chief Experience Officer, who is in charge of delivering those three needs to the masses. It should be noted that Mat's no mystic; there's no crystal ball living beneath his desk. In stead, his vision for the future of marketing is derived from data.

Want to hear more from Mat? He will be attending Insight Marketing Conference right here in Lancaster, PA on September 25th. Get your tickets online at insightlanc.com.

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Avsnitt(17)

Tom Hayden VP of Marketing at National Notary Association

Tom Hayden VP of Marketing at National Notary Association

Learning is a key part in running a successful business. You can read articles by the juggernauts or listen to a different podcast every week, but you'll inevitably be asking, "How do I make this work...

9 Sep 201944min

TRS 016: Brooke B. Sellas CEO and Founder of B Squared Media

TRS 016: Brooke B. Sellas CEO and Founder of B Squared Media

Have you ever cringed while interacting with a chat bot or other automated marketing tool? Chances are, those businesses set up the tools to complete a task, not to build a conversation. We're talking...

12 Aug 201929min

TRS 015: John Walker Found and Principal of J. Walker Marketing

TRS 015: John Walker Found and Principal of J. Walker Marketing

As a business owner, deciding on when and to what degree outsourcing is required to meet your goals can be an immobilizing decision. You're not alone if you have simply shirked advertising tasks onto ...

29 Juli 201939min

TRS 014: Danny Lambert Manager of Demand Generation at CareCloud

TRS 014: Danny Lambert Manager of Demand Generation at CareCloud

Marketing automation doesn't work straight out of the box. Instead marketing teams need to dig deep to build out the necessary content and retrieve the right data point from their existing CRMs. Danny...

15 Juli 201945min

TRS 012: Web Talent Marketing LIVE! from Google

TRS 012: Web Talent Marketing LIVE! from Google

Web Talent broadcasts from the invite-only Google Marketing Live event and downloads on the latest products and digital marketing solutions from the team at Google. Some top releases include: YouTube ...

20 Maj 201921min

TRS: 011 Brandon Voss Tactical Negotiator at Black Swan Group

TRS: 011 Brandon Voss Tactical Negotiator at Black Swan Group

What does an FBI hostage negotiator have to teach us about marketing and closing more sales? That's what we are asking on today's episode of The Revenue Stream as we sit down with Brandon Voss of the ...

6 Maj 201942min

TRS: 010 Liz Fickenscher eCommerce Specialist at eComEngine

TRS: 010 Liz Fickenscher eCommerce Specialist at eComEngine

When shopping online, what convinces you to ultimately hit that "buy now" button? For most consumers it's those highly-rated product reviews, and Amazon knows this. That's why their algorithm rewards ...

22 Apr 201936min

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