Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study

Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study

On this episode, Jane Ostler, EVP of Global Solutions Marketing and Thought Leadership at Kantar, joins Shekhar Deshpande, Head of Strategy, Global Clients, at Meta. They discuss how brands can create high-impact advertising by integrating creative effectiveness with data-driven insights.

Key Takeaways:

(04:28) Data removes guesswork and reveals useful insights.

(07:08) Creative quality strongly affects advertising profitability.

(11:38) Experts and AI must work together for insights.

(13:59) Human connection boosts ad impact by 81%.

(15:50) Marketers often undervalue humans in advertising.

(17:59) Blending brand and product improves ad results.

(21:01) Phones are today's most personal ad platform.

(23:57) Quick cuts are now used in traditional media.

(26:41) Consistent visuals make brands more memorable.

(31:52) Data helps accurately predict ad performance.

(35:02) AI speeds production but doesn't ensure strong ads.

Resources Mentioned:

Jane Ostler
https://www.linkedin.com/in/janeostler/

Kantar | LinkedIn
https://www.linkedin.com/company/kantar/

Kantar | Website
https://www.kantar.com/

Shekhar Deshpande
https://www.linkedin.com/in/shekhardeshpande/

Ad Age Report on Creative Effectiveness
https://adage.com/article/special-report-cannes-lions/research-meta-kantar-and-creativex-announces-new-era-storytelling/2568276

Meta
https://www.linkedin.com/company/meta/

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(70)

The Power of Short-Form Video with Ralph Burns at Tier 11

The Power of Short-Form Video with Ralph Burns at Tier 11

On today's episode, we're joined by Ralph Burns. Ralph is the founder and CEO of Tier 11 and the host of Perpetual Traffic, a podcast about acquiring leads and sales for your business through paid tr...

4 Apr 202332min

Supporting Black Women On Broadway with Danielle Brooks

Supporting Black Women On Broadway with Danielle Brooks

Today's episode is the third in a three-part series where we share interviews and conversations from this year's International Women's Month event. Nicola Mendelsohn, VP of Global Business Group a...

27 Mars 202320min

The Importance of Community, Belonging and Representation for Women

The Importance of Community, Belonging and Representation for Women

This is the second episode in a three-part series where we share interviews and conversations from this year's International Women's Month event. In today's episode, Sam Stetson interviews Amanda P...

21 Mars 202320min

Using Creators To Level Up Your Content with Jacs Wyatt at Samsung

Using Creators To Level Up Your Content with Jacs Wyatt at Samsung

On today's episode, we're joined by Jacs Wyatt, who is the MX Head of Social Media at Samsung Electronics America. Today, we're going to talk about creators and the key role they play in driving custo...

16 Mars 202318min

Diversity - The Importance of Equality for Girls with Aayati Dash Kar at WORLD WOMAN FOUNDATION

Diversity - The Importance of Equality for Girls with Aayati Dash Kar at WORLD WOMAN FOUNDATION

Today's episode is the first in a three-part series where we share interviews and conversations from this year's International Women's Month event. In this episode, Nicola Mendelsohn, VP of Global...

13 Mars 202327min

From Influencer Marketing to Creator Management: Maximizing the Value of Creators with Brandon Brown at GRIN

From Influencer Marketing to Creator Management: Maximizing the Value of Creators with Brandon Brown at GRIN

On today's episode, we're joined by Brandon Brown. Brandon is the CEO and Co-Founder of GRIN, Inc, the pioneer behind the world's first Creator Management platform. Brandon is here to talk about the k...

1 Mars 202326min

Performance, Attribution and Private Lift with Anthony Scarpaci and Will Sargisson

Performance, Attribution and Private Lift with Anthony Scarpaci and Will Sargisson

In today's episode, we're joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They're here to dive into the idea of performance and attribution, ...

27 Jan 202325min

Growth - The Growing Significance of Business Messaging with Miku Jha and Vikas Bhambri

Growth - The Growing Significance of Business Messaging with Miku Jha and Vikas Bhambri

On today's episode, we're talking to Miku Jha, Director of Applied AI and Innovation: Business Messaging and Ads here at Meta and Vikas Bhambri, Director of Sales and CX at Kustomer, recently acquired...

16 Dec 202238min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
svd-tech-brief
avanzapodden
uppgang-och-fall
bathina-en-podcast
dynastin
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
tabberaset
lastbilspodden
fill-or-kill
rss-inga-dumma-fragor-om-pengar
rss-dr-bjorklund
rss-veckans-trade
24fragor