The PR Week: 4.17.2025 - Steve Lombardo, Adfero

In this episode of The PR Week, Steve Barrett and Frank Washkuch sit down with Ron Berkowitz, founder and CEO of Berk Communications, to discuss his career in sports and entertainment PR, from working for George Steinbrenner to an era when athletes are also global influencers. Plus, the biggest marketing and communications news of the week, from Shamrock Capital’s acquisition of the Penta Group to WPP’s latest quarterly earnings and ICR CEO Tom Ryan’s decision to step down.   AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

14 Aug 48min

The latest guest on The PR Week podcast is Sarah Jenkins, head of creative brand initiatives at Grindr and an alum of agencies including The Romans and Freuds. She talks about using creativity and brand initiatives to foster community, how Grindr’s audience challenges brands to be creative, and marketing faster than the speed of what’s trending. Also on the agenda: the biggest marketing and communications news of the week, from Lollapalooza’s immersive brand activations, IPG’s significant job cuts, a profile of PopUp Bagels’ Gen Z PR director and much more. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

7 Aug 40min

The latest guest on The PR Week podcast is Cheryl Overton, founder of Cheryl Overton Communications and an alum of agencies including Egami Group, Zeno Group, PMK*BNC and Edelman. She talks about the growing appreciation for earned media and its versatility, why brands are wise to focus on consumers over the age of 50 and the changing nature of DEI at corporations. Overton also discusses the biggest marketing and communications news of the week, from more personnel changes at Edelman, Astronomer’s celebrity response to its corporate crisis, American Eagle’s controversial jeans campaign and much more.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

31 Juli 43min

On this edition of The PR Week, we're thrilled to welcome JJ Carter, who took the helm as CEO of FleishmanHillard last October.Join us as he discusses the agency's evolution, particularly in light of Omnicom Group's pending acquisition of rival Interpublic Group. Plus, we'll dive into the week's biggest marketing and communications news, including IPG’s Q2 earnings, Real Chemistry’s latest acquisition and Astronomer’s viral crisis.Plus: The 2025 PRWeek US Power List, which features the CEO of Omnicom PR Group in the top slot.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

24 Juli 49min

Pam Jenkins recently left Weber Shandwick, where she spent the last two decades, to join nonprofit Shatterproof as its CEO. The organization works to reduce the burden of substance use disorder in the U.S. by increasing access to treatment, expanding education and driving public policy change. Jenkins talks about her previous work with Shatterproof at Weber and her plans for the nonprofit.Plus, the biggest marketing and communications news of the week, such as Omnicom’s poor PR financial results in Q2; reports of a possible tie-up between WPP and Accenture; and prominent people moves at Real Chemistry and Golin.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

17 Juli 48min

The latest guest on The PR Week podcast is PAN president and CEO Philip Nardone. He talks about the evolution of tech PR and media over the last three decades, as well as recent changes at major agencies. Also on the agenda is the departure of Sally Susman from Pfizer, CEO Mike Doyle leaving Ketchum, WPP’s profit warning and a spotlight on the brands responding to tragic flooding in Texas.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

10 Juli 46min

Before you fire up the grill and crack open an adult beverage for the Independence Day long weekend, hear from the latest guest on The PR Week podcast, Luz Corona, U.S. editor of Campaign. She talks about her first trip to the Cannes Lions International Festival of Creativity, which was full of insights but also a few controversies. Other topics on the agenda: layoffs at We. Communications, Pam Jenkins’ new role, a new CCO at Gap Inc. and reflections on this year’s Pride in PR program.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

3 Juli 46min

The guest on the latest edition of The PR Week podcast is the global CEO of Allison, Jonathan Heit. He talks about the Cannes International Festival of Creativity, where Allison’s holding company, Stagwell, held Sports Beach and other activations. Also on the agenda: Allison’s collaboration with other agencies for Go Daddy and what clients are looking for halfway through 2025. Plus, the biggest marketing and communications news of the week, including an upset in the New York City mayoral race’s Democratic primary, major executive moves and FTC approval for the Omnicom-IPG deal.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

26 Juni 33min