Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022
This week: Serial and the importance of content curation, Spotify launches audiobooks, Spanish-language TV is surging, why Wonder Media Network won’t use programmatic, and SirusXM is no longer the bi...
22 Sep 202212min
Inaugural Business Leaders Summit Recap
In this episode of Sounds Profitable: Arielle Nissenblatt and Tom Webster sit down to discuss Podcast Movement, the Sounds Profitable Business Leaders Summit, and most importantly: an update on Tom’s ...
21 Sep 202228min
One Key To Growing Podcasting We Take For Granted
We talk a lot about the unique content advantages in podcasting, but one key to growing the medium with an older audience might be even simpler. Credits: Written by Tom Webster Edited by Tom Webster...
20 Sep 202213min
Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories
This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple announces virtual neighborhood for Latine Heritage Month...
15 Sep 202210min
Programmatic Advertising for Buyers
September 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the party. Credits: Written by Bryan Barletta Produce...
13 Sep 20229min
All We Know About Netflix's Ad Plans So Far & 9 Other Stories
This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top podcast host by episode share, and the FTC sues a dat...
8 Sep 202210min
100 Years of Audio Advertising
In this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922. How have things changed over a hundred years? What...
7 Sep 202240min
Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? Credits: Written by Tom Webster Edited by Tom Web...
6 Sep 202213min
