Programmatic Advertising for Podcasters: How to Get Started
The Summer of Programmatic continues! You may have already decided that programmatic advertising is important, but is it difficult to get started? The answer is...no! And this week, we lay out a simpl...
9 Aug 20229min
TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022
This week on The Download: New TikTok Trademark Could mean new streaming service, third-party cookies get a stay of execution from Google, Apple App Store ads could signal Apple Podcasts’ future, and ...
4 Aug 20229min
Shameless Acquisition Target - Episode Drop
We're such big fans of Laura Mayer and her new show Shameless Acquisition Target, that we wanted to make sure you didn't miss it. Subscribe directly here! After years of seeing friends (and some enem...
3 Aug 202235min
What Garth Brooks Can Teach Us About Podcast Ads
Are programmatic ads bad for podcasting? Or are they a lifeline for creators? We ask the number one solo artist in U.S. history. Credits: Written by Tom Webster Editing by Bryan Barletta Produced ...
2 Aug 202211min
Reporting On The Business Of Podcasting
Bryan speaks with Marketing Brew’s Alyssa Meyers about reporting on podcasting and audio for an advertising-focused publication. Marketing Brew is part of Morning Brew’s network of newsletters. Adtech...
24 Juli 202231min
Acast Buys Podchaser & 6 other stories for July 21, 2022
This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney’s integrating with The Trade Desk , and Podnews caught 240 spam em...
21 Juli 202211min
Blubrry Brings A New Spin To Media Kits & 6 more stories for July 14, 2022
This week on The Download: Blubrry brings a new spin to media kits, Twitter’s building a podcast player, TargetSpot expands into Latin American audiences, Overcast’s creator has beef with how podcaste...
14 Juli 202211min
Edison Research Says Podcasting Is More Succession Than Yellowstone & 8 more stories for July 7, 2022
This week on The Download: Edison Research says podcasting is more Succession than Yellowstone, Reddit launches new take on live podcasting, Google’s Adtech is dropping IP, new data says podcast ads a...
7 Juli 202211min
