IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Remembering Podcasting's Strengths, Spotify Upgrades Partner Program, & More

Remembering Podcasting's Strengths, Spotify Upgrades Partner Program, & More

This week in the business of podcasting: Remembering what makes podcasts great, GenAI's indie podcast blindspot, Spotify updated requirements for the Partner Program, why podcasting is a must-have for...

9 Jan 11min

How GenAI Finds Podcasts, The Age of Vodcasts, & More 

How GenAI Finds Podcasts, The Age of Vodcasts, & More 

Today in the business of podcasting: Remembering what makes podcasts great, how AI is searching for podcasts, and Netflix video podcasts are generating articles. Find links to every article covered by...

8 Jan 6min

Spotify Updates Partner Program, New iHeartMedia Video Podcast Platform, & More

Spotify Updates Partner Program, New iHeartMedia Video Podcast Platform, & More

Today in the business of podcasting: Spotify has lowered the barrier to entry for Spotify Partner Program, ADOPTER Media talks listening experience with podcast ads, and iHeartMedia upgrades their vid...

7 Jan 5min

Podcasting's Trust in Sports, Live Tours Continue Growing, & More

Podcasting's Trust in Sports, Live Tours Continue Growing, & More

Today in the business of podcasting: Jim Salveson on sports podcasting's powers, CMOs discuss 2026 priorities, podcasts on the living room screen, podcast live shows are pulling in the big bucks (and ...

6 Jan 7min

700mil Hours of YouTube Podcasts, GenAI's Indie Pod Issue, & More

700mil Hours of YouTube Podcasts, GenAI's Indie Pod Issue, & More

Today in the business of podcasting: the company stripping ads from podcasts for money, why AI doesn't recommend indie podcasts, video podcast production hiccups, 700 million hours of YouTube podcasts...

5 Jan 9min

Podcasting's Creator Churn Problem, Netflix is Making Deals, & More

Podcasting's Creator Churn Problem, Netflix is Making Deals, & More

Today in the business of podcasting: podcasting's creator churn problem (and how to fix it), Oxford Road has had a couple studies this week, Netflix has been making deals, and Signal Hill Insights loo...

19 Dec 202511min

Audio's UK ROI Moment, Netflix Licenses Barstool Sports Pods, & More

Audio's UK ROI Moment, Netflix Licenses Barstool Sports Pods, & More

Today in the business of podcasting: Netflix signs several Barstool Sports video podcasts, graphs showing why YouTube is at the top of the media watch-time pile, and a look back at audio data for the ...

18 Dec 20255min

The Inventory and The Scale

The Inventory and The Scale

Podcasting has a creator churn problem that needs fixing. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds ...

18 Dec 20259min

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