IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

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Spotify Hypes Audiobooks, Overwhelming Ad Load, & More

Spotify Hypes Audiobooks, Overwhelming Ad Load, & More

Today in the business of podcasting: Spotify promotes audiobook listening with music language, a Reddit thread on /r/podcasts strikes up conversations about egregious pre-rolls, why settle for likes w...

29 Juli 20256min

Comedy as a PR Tool, U.S. Tops Acast Q2 Markets, & More

Comedy as a PR Tool, U.S. Tops Acast Q2 Markets, & More

Today in the business of podcasting: Acast crosses milestone with the U.S. becoming their highest-contributing single podcast market, Maximum Effort produces a satirical comedy ad for Astronomer, and ...

28 Juli 20255min

Remembering Audio in Video Boom, Podcasting's Late-Night Appeal, & More

Remembering Audio in Video Boom, Podcasting's Late-Night Appeal, & More

This week in the business of podcasting: Why Sharon Taylor argues podcasting is losing sight of its audio roots, what Tom Webster learned from the longest-running one-person show in Vegas, an intervie...

25 Juli 202511min

Looking @ Super Listeners, Recognizing Comedy Podcasts & More

Looking @ Super Listeners, Recognizing Comedy Podcasts & More

Today in the business of podcasting: a look at Spotify's "super-listeners", what Tom Webster learned from a magician that applies to podcasting, and the Just for Laughs festival is awarding a Podcast ...

24 Juli 20255min

How Podcasts Are Overtaking Late-Night, Apple on Listener Privacy, & More

How Podcasts Are Overtaking Late-Night, Apple on Listener Privacy, & More

Today in the business of podcasting: Apple details how they protect listener privacy in listening reports, Steve Goldsten writes on how podcasting has largely usurped the classic late-night talk show,...

23 Juli 20255min

What I Learned From The Longest-running One-Person Show in Vegas

What I Learned From The Longest-running One-Person Show in Vegas

Audience engagement is the true magic that makes shows stick, who better to learn from than actual magicians?  Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editi...

23 Juli 202510min

Modern Podcast Monetization, AI @ Ad Awards, & More

Modern Podcast Monetization, AI @ Ad Awards, & More

Today in the business of podcasting: what the death of The Late Show might say about linear TV in general, a look at Joe Budden's income streams, advertising awards race to tighten up generative AI gu...

22 Juli 20256min

Apple Podcasts Data Upgrade, Public Broadcast Funding, & More

Apple Podcasts Data Upgrade, Public Broadcast Funding, & More

Today in the business of podcasting: Apple Podcasts have new listener reports (and Dan Misener has a suggestion for a future one), The New York Times looks at the audience of multi-hour chat podcasts,...

21 Juli 20256min

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