IAB Upfront ➡️ September, Podcast Advertising's Utility & More

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More

SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More

Here's what you need to know for today in the business of podcasting: SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-Curated” Focus by Alex WeprinMedia Briefing: In 2024,...

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Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library

Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library

Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S.Branding Investment in Podcasting Doubles, Magnifyin...

8 Nov 20235min

Making the Case for Podcasting

Making the Case for Podcasting

Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 So...

8 Nov 202311min

Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More

Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More

Here's what you need to know for today in the business of podcasting: What types of podcast listeners are which types of consumers? By Brad HillAcast’s US bet pays off with 55% net sales growth in Nor...

7 Nov 20234min

Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More

Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More

Here's what you need to know for today in the business of podcasting: CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa MeyersAdaptive Podcasting - open source release from BBC Resea...

6 Nov 20233min

Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More

Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More

Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly)...

3 Nov 20236min

A Billion for Audioboom, Branded Podcast Directory, Marketers' Big November

A Billion for Audioboom, Branded Podcast Directory, Marketers' Big November

Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem MakariMarketers to spend most of hol...

2 Nov 20234min

Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh

Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh

Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source]Radio beats TV: Audacy describes an audio blueprint...

1 Nov 20234min

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