IAB Upfront ➡️ September, Podcast Advertising's Utility & More

Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audience Measurement Requires Nuance. We’re Still Using B...

11 Okt 20234min

Here's what you need to know for today in the business of podcasting. The Latino Podcast Listener Report 2023Advertisers will spend $84 billion on ad fraud this year: report by Ryan BarwickHot Pod: Br...

10 Okt 20234min

Here's what you need to know for this week in the business of podcasting: Dentsu, GumGum, Iris.tv build video keyword targeting capability Advertising Campaigns for Hispanic Audiences Outside OctoberA...

6 Okt 20238min

Here's what you need to know for today in the business of podcasting: Why Branded Content Could Be Bigger Than You Think by Tom WebsterWith New Ads Targeting Black And Latino Voters, Biden Campaign Se...

5 Okt 20234min

Here's what you need to know for today in the business of podcasting: Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff https://www-adweek-com.cdn.ampproject.org/c/s/www.a...

4 Okt 20235min

Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hos...

4 Okt 20239min

Here's what you need to know for today in the business of podcasting:Streaming video, music among Gen Z’s most popular media activities by Sara Lebow https://www.insiderintelligence.com/content/stream...

3 Okt 20235min

Here's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETING by Jack Neff https://adage.com/article/media/de...

2 Okt 20235min