The Complicated Role of AI in Podcasting
There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships.Credits: Written by Tom Webster Edited by Bryan Barl...
31 Maj 202311min
A Rebuttal to Podcasting's "demise" & 2 Other Stories
This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinfo...
25 Maj 202310min
A VAST Feature Request
Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last.Credits: Written by Bryan Barletta Edite...
23 Maj 20237min
Reflecting on IAB Podcast Upfront, & 2 Other Stories
This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.| Podcasters focus on expansion and reach despite slower ad re...
18 Maj 202311min
How Podcast and Audio Studies are Conducted
In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video...
17 Maj 202329min
Growing Up in Podcasting - Literally
This week, we have a special guest post from Newton Schottelkotte! Newt recently graduated from college this year, but do not let their age fool you - they’ve been in podcasting for seven years now, a...
16 Maj 202315min
DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories
This week's stories: DISQO: Proving the Power of Podcast Ads Elite podcasts struggle while the podcast masses thrive. Pluto TV has an ad frequency problem. Quick Hits: Newsguard Launches World’s Fi...
11 Maj 20239min
Podcasting's Golden Ratio
The Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has doubled over the last nine years. This week, Tom highlights a related statistic that shows a pr...
9 Maj 20238min
