544: Senior Editor at Harvard Business Review on the Strategic Genius of Taylor Swift
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving21 Apr 2025

544: Senior Editor at Harvard Business Review on the Strategic Genius of Taylor Swift

What can a $2B concert tour teach us about business strategy? Quite a lot.

We often speak about innovation and reinvention in the corporate world. Yet, few embody it as consistently and successfully as the artist and strategist Taylor Swift.

In this episode, I spoke with Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This: The Strategic Genius of Taylor Swift.

Kevin brings a rare perspective, someone who has quietly shaped the voices of influential business thinkers over nearly two decades, now stepping into authorship himself.

Kevin shares insights from his new book on Taylor Swift, noting her strategic decision-making and marketing tactics that led her to where she is today. He stresses the value of trust and consistency in building a brand, citing Taylor Swift's $2 billion Eras Tour and her 2% market share in 2024. Kevin also underscores how Taylor treats her fans, leveraging fan engagement for marketing success, and how we can adopt it in the business world.

Get Kevin's book here: https://rb.gy/il50j1

There's Nothing Like This: The Strategic Genius of Taylor Swift

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Avsnitt(500)

169: Tom Eisenmann, Startups and their wrong decisions

169: Tom Eisenmann, Startups and their wrong decisions

Welcome to Strategy Skills episode 169, an episode with the Howard Stevenson Professor of Business Administration of Harvard Business School, Tom Eisenmann. Get Tom's new book here: https://amzn.to/3D...

7 Sep 202148min

168: Jeff Kavanaugh, Unleashing your employees

168: Jeff Kavanaugh, Unleashing your employees

Welcome to Strategy Skills episode 168, an episode with Jeff Kavanaugh. Get Jeff's new book here: https://amzn.to/3Bfd8Hr Jeff Kavanaugh is the global head for Infosys Knowledge Institute - the resear...

2 Sep 202157min

167: Mike Zani, How data science could boost your workforce

167: Mike Zani, How data science could boost your workforce

Welcome to Strategy Skills episode 167, an episode with Mike Zani. Get Mike's new book here: " data-userid="751940007443001344" data-orgid= "751940008097312768">https://amzn.to/3kskiBp Mike Zani is th...

31 Aug 202150min

166: Tesla, Elon Musk, and the bet of the century. Tim Higgins (WSJ reporter)

166: Tesla, Elon Musk, and the bet of the century. Tim Higgins (WSJ reporter)

Welcome to Strategy Skills episode 166, an episode with Tim Higgins. Get Tim's new book here: https://amzn.to/3BiHWai Tim Higgins is a reporter for The Wall Street Journal. He writes about tech and au...

28 Aug 202149min

165: Rob Lachenauer, How family businesses span generations

165: Rob Lachenauer, How family businesses span generations

Welcome to Strategy Skills episode 165, an episode with Rob Lachenauer. Get Rob's new book here: https://amzn.to/3iRZ531 Rob Lachenauer is a Managing Partner and the founding CEO of BanyanGlobal. He h...

1 Aug 202156min

164: Josh Baron, Family business during the pandemic

164: Josh Baron, Family business during the pandemic

Welcome to. Strategy Skills episode 164, an episode with Josh Baron. Get Josh's new book here: " data-userid="751940007443001344" data-orgid= "751940008097312768">https://amzn.to/3iRZ531 Josh Baron is...

31 Juli 20211h 3min

163: Is it a good time now or should I wait until I become more senior? Author Program Q&A 2.

163: Is it a good time now or should I wait until I become more senior? Author Program Q&A 2.

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is the 1st of a 10 episode program to help ...

24 Juli 20217min

162: Is this good for my career at this point in time? Author Program Q&A 1.

162: Is this good for my career at this point in time? Author Program Q&A 1.

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is the 1st of a 10 episode program to help ...

22 Juli 20217min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
rss-svart-marknad
avanzapodden
svd-tech-brief
uppgang-och-fall
rss-dagen-med-di
fill-or-kill
borsmorgon
lastbilspodden
affarsvarlden
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
bathina-en-podcast
tabberaset
bilar-med-sladd
rss-den-nya-ekonomin