756 | AI/SEO News from the EDGE | Week of 4.21.2025

756 | AI/SEO News from the EDGE | Week of 4.21.2025

Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta while creators scatter to backup platforms. Meanwhile, Google credits Gemini for nuking 240 million spammy reviews and business edits, but don't expect them to help you get your real reviews back.

Big legal moves are underway: The NYT lawsuit against OpenAI and Microsoft will proceed, and Chegg is suing Google for killing traffic via AI Overviews. Sara Taher joins the show to unpack the long-term consequences of AI scraping and shrinking search real estate.

We also dive into new AI traffic data showing LLMs are sending visits, barely, and why Google suddenly loves YouTube again. If you're not aligning schema, content, and branding now, you'll be shouting into the algorithm void.

News from the EDGE:

[00:02:26] Advertisers pull back from TikTok, boost Meta amid ban uncertainty

[00:08:49] Google credits Gemini for better detection of fake business reviews and maps spam

[00:14:11] EDGE of the Web Sponsor: Site Strategics


AI / SEO News with Sara Taher:

[00:15:48] NYT case against OpenAI and Microsoft can advance

[00:18:20] Chegg sues Google for hurting traffic with AI as it considers strategic alternatives

[00:21:46] AIO prevalence has now surpassed 20%.

[00:25:53] EDGE of the Web Sponsor: WAIKAY from InLinks

[00:29:19] 63% of Websites Receive AI Traffic

[00:34:18] YouTube citations in Google AI Overviews surge 25%

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

X: @ErinSparks

X: @SaraTaherSEO

X: @TheMann00

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#StandwithUkraine edgeofthewebradio.com/ukraine

Avsnitt(843)

770 | Barry Adams - How Google's AI Mode Is Reshaping News Publishing

770 | Barry Adams - How Google's AI Mode Is Reshaping News Publishing

Google's AI is poised to wipe out half of news publishers' traffic, but Barry Adams isn't here to panic—he's here to bring the hard truths (with a side of hope). On this week's EDGE of the Web, we div...

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769 | AI/SEO News from the EDGE | Week of 8.25.2025

769 | AI/SEO News from the EDGE | Week of 8.25.2025

Meta's got its eyes (and algorithms) locked on unoriginal content, and that's just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into b...

28 Aug 20251h 3min

768 | Social News from the EDGE | Week of 8.18.2025

768 | Social News from the EDGE | Week of 8.18.2025

AI Mode goes global, Google's giving users the easy button, and Reddit and Wikipedia are snagging prime AI real estate. This week, the EDGE dives into the explosion of AI Mode, the changing landscape ...

22 Aug 202553min

767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

Bruce Clay is back on the EDGE and he's bringing a fresh arsenal of SEO wisdom—plus his latest tool, Prewriter.AI! Bruce unpacks the ever-evolving landscape of search, where being a subject matter exp...

14 Aug 202543min

766 | Local News from the EDGE | Week of 7.21.2025

766 | Local News from the EDGE | Week of 7.21.2025

A whopping 43% of consumers allegedly use AI tools daily – or do they? This week, Local SEO expert Greg Gifford and the EDGE team dissect the latest digital marketing headlines, exposing the flaws beh...

28 Juli 20251h 3min

765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective

765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective

Bruce Clay (yes, *the* Bruce Clay) returns to EDGE of the Web, and Erin tries to pretend the SEO world hasn't changed a bit in five years. Spoiler: It most definitely has, and Bruce is here to walk us...

11 Juli 202545min

764 | News from the EDGE | Week of 6.23.2025

764 | News from the EDGE | Week of 6.23.2025

It's a packed episode of Paid Ad News from the EDGE, and Greg Finn of Cypress North is back to break down the latest developments across Google Ads, Performance Max, and AI-driven campaign shifts. Eri...

26 Juni 202541min

763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. We unpack S...

18 Juni 202540min

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