Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep833: Dana von der Heide | Founder and Chief Commercial Officer, Parcel Perform

Ep833: Dana von der Heide | Founder and Chief Commercial Officer, Parcel Perform

Dana is the Founder and Chief Commercial Officer of Parcel Perform, the leading delivery experience platform for businesses covering 800+ logistics carriers worldwide. She leads the global go-to-market strategies and expansion efforts alongside the growth and commercial strategy within the company. The German-born entrepreneur and e-commerce logistics enthusiast worked in global strategy and regional business development roles for international logistics companies in Europe and Asia. Dana is a member of the distinguished eFounder Fellowship program by Alibaba, a network of international entrepreneurs and business leaders passionate about driving digital transformation. She also co-hosts the logistics podcast series ‘The Logistics Tribe’ and is an advisory board member of the German Logistics Association (BVL - Bundesvereinigung Logistik).

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Ep832: Yariv Omer | Founder and CEO, REIGO

Ep832: Yariv Omer | Founder and CEO, REIGO

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Ep831: Tzahi Weisfeld | Vice President - Intel Ignite: Intel for Startups, Intel Corporation

Ep831: Tzahi Weisfeld | Vice President - Intel Ignite: Intel for Startups, Intel Corporation

This is a seasoned executive, serial entrepreneur, Intel Vice President, and General manager of Ignite. His career span of 25 years in tech consumer and enterprise markets.President of ASN (Accelerating Startup Nations), Tzahi was one of the founders of the Microsoft Israel R&D site and a member of its management team for eight years. This was also Head of Microsoft for Startups and Founder of the Microsoft Accelerators. His responsibilities span across 110 countries and included Microsoft BizSpark, a Global startup accelerator partnership with 200+ accelerators in 47 countries, Microsoft Later Stage Accelerators in Seattle, Bangalore, Beijing, Shanghai, Berlin, London, and Tel Aviv, as well as post acceleration programs and VC engagement. Prior to Microsoft for Startups, Tzahi co-founded a few startups, including Sequoia-backed Mintigo (Acquired by Anaplan), Vice President of Marketing & Strategy at Modu, the Israeli personal communications startup (IP sold to Google Corp). Tzahi held the position of Sr. Director of Business Management at Microsoft Corp. Prior to his period at Microsoft, Tzahi was the General Manager Americas and Corporate Vice President for the Mobile Market at Msystems (NSDQ: FLSH), which was acquired by SanDisk Corp (NSDQ: SNDK) for 1.6B at the end of 2006.  Additionally, Tzahi is among the 10 topmost Influential Israelis In Tech Worldwide (Business Insider 2014), and was also named one of the top influencers on Israeli Tech by NewsGeek magazine (Dec. 2015).

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Ep830: Lisya Bahar Manoah | Partner, Catalyst Investments

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Ep829: Eran Ben Shmuel | CEO and Co-Founder, Juganu

Ep829: Eran Ben Shmuel | CEO and Co-Founder, Juganu

Eran is the CEO and Co-Founder of Juganu. Beginning his career, unconventionally, as a classical violinist, he changed direction and earned his B.Sc. in Electrical Engineering and Physics from the Technion — Israel Institute of Technology. Eran has over 15 years of experience building high-tech companies from zero to mass production. Eran is an expert in solid-state electronics and high-speed control systems, and he holds numerous patents in physics and algorithms. Juganu is his second start-up with his partner, Alex Bilchinsky. The first start-up of the two was RF Dynamics (goji). The invention was the magical oven. A technology that allows a high degree of control on rapid energy transfer to food products based on digital high-power RF components capable of modifying the frequency, amplitude, and phase of radio waves transmitted in ovens. He always brings together a wide range of tech fields to solve unmet needs - Just like he did in Juganu, which significantly impacts people's lives - for example, what they are doing lately in Philadelphia, Arlington, Mexico, Guatemala, and Brazil

13 Juni 202222min

Ep828: Guy Melamed | Co-Founder & CEO, Exberry

Ep828: Guy Melamed | Co-Founder & CEO, Exberry

Guy Melamed is the co-founder and CEO of Exberry, the exchange technology pioneer that is revolutionising the tradional capital markets and digital assets. Guy is also a Venture partner in the only Blockchain Hedge Fund in Israel (Finova Capital). Guy is experienced in developing go to market strategies, product market fit and business strategies. Guy is a  seasoned expert, blend of entrepreneurial pedigree with corporate strength. He launched Exberry to reshape opportunities for all market models from the biggest exchange in the world to start-ups and anything in between.

10 Juni 202222min

Ep827: Mati Lerner | Co-founder and CEO, Ridge

Ep827: Mati Lerner | Co-founder and CEO, Ridge

Mati Lerner is co-founder and CEO at Ridge, the world's most distributed public cloud. Mati invests and advises early-stage companies. He has an MBA from London Business School, Mati Lerner is Co-founder and CEO at Ridge, the world's most distributed public cloud. Mati invests and advises early-stage companies. He has an MBA from London Business School.

9 Juni 202219min

Ep826: Oren Razon | Co-founder and CEO, Superwise

Ep826: Oren Razon | Co-founder and CEO, Superwise

Oren is the co-founder and CEO of Superwise, the leading platform for model observability. With over 15 years of experience leading the development, deployment, and scaling of ML products, Oren is an expert ML practitioner specializing in MLOps tools and practices. Previously, Oren managed machine learning activities at Intel’s ML center and operated a machine learning boutique consulting agency helping leading tech companies such as Sisense, Gong, AT&T, and others, to build their machine learning-based products and infrastructure.

8 Juni 202222min

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