#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

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Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention

Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention

Send us a textMark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Verizon Business Lifecycle & Retention at Verizon, about his upcoming awards presentation for B2B Customer Loyalty at t...

2 Juni 20234min

Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone

Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Jessica Kearney, Assistant Vice President of Public Policy at Travelers, and Laura Richardson, Vice President of Customer Success at Cambridg...

31 Maj 202329min

Loyalty360 Loyalty Live | Rob Purdy, CarltonOne

Loyalty360 Loyalty Live | Rob Purdy, CarltonOne

Send us a textLoyalty360's Mark Johnson interviews Rob Purdy, CarltonOne, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

30 Maj 202318min

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Denise Jenkins, Vice President of Marketing Insights and Loyalty of UDF, about how the brand adjusts to changing customers, its revamped U-Dr...

24 Maj 202329min

Progressive: Living Up to the Founders’ Vision – and the Brand’s Name

Progressive: Living Up to the Founders’ Vision – and the Brand’s Name

Send us a textMark Johnson, CEO of Loyalty360, spoke with Linda Nelson, Process Consultant from Progressive, about keeping a loyalty program easy to understand, evolving and adapting to what customers...

22 Maj 202317min

Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

Send us a textMark Johnson, CEO of Loyalty360, sat down with Carlo Savino, Vice President of eCommerce for North and Latin America at Lenovo, to discuss how MyLenovo Rewards developed in the last four...

19 Maj 202323min

Idomoo’s Session at Loyalty Expo 2023: Using Personalized Videos To Drive Customer Engagement at Scale

Idomoo’s Session at Loyalty Expo 2023: Using Personalized Videos To Drive Customer Engagement at Scale

Send us a textMark Johnson, CEO of Loyalty360, spoke with Jamie Jarboe, Vice President of Sales and Strategic Accounts at Idomoo, about his upcoming presentation on redefining customer interactions at...

4 Maj 20237min

Loyalty360 Loyalty Live | Pamela Erlichman, Jebbit

Loyalty360 Loyalty Live | Pamela Erlichman, Jebbit

Send us a textLoyalty360's Mark Johnson interviews Pamela Erlichman, Jebbit, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

2 Maj 202319min

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